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The fundamental SEO techniques

14 December, 2010

Online businesses need to understand the value of implementing basic search engine optimisation techniques. Small enterprises, in particular, have limited access to SEO consultants and experts. That’s why this article is specifically written to help online businesses determine which basic SEO techniques are of greater importance.

Be willing to commit and to be patient. SEO isn’t a quick fix nor is it simple. The strategies keep on changing because the algorithms used by search engines keep on changing as well.

Learn as much as you can about SEO and related topics. You need to be open and receptive to this new but important concept. It’s great that you can afford to hire an SEO company or expert, but you’ll be at an advantage if you know some of the essential principles and guidelines. When you do hire a search engine optimiser, take the time to ask them questions. By doing so, you will not only get the best service provider, you will also learn a lot.

Build a website with good design and web analytics. If you are about to develop a website, have analytics in place right from the start and adhere to design conventions. A poorly designed website is hard to overhaul to make it search engine friendly.

Do keyword research and create unique and relevant titles and meta tags based on those keywords. When researching for keywords, you may use unpaid tools like Wordtracker if your SEO budget is tight. Place emphasis on your page title because it is vital for optimisation. Meanwhile, meta tags and descriptions will appear as snippets below your listing, allowing users to have a glimpse of what your site is about.

If you have the budget, open a pay-per-click account. PPC will help you get actual search volume for your keywords. It is likewise the ideal tool to shorten the time for you to see SEO results.

Write and post user-centred content. It’s okay to write for search engine spiders and indexers, but users are real people who ultimately make the buying decision, not spiders. Avoid stuffing your content with too many keywords as this is a big no in SEO. Make it relevant, useful and legible for humans to digest.

Let your content be distinct online. Just as you would typically want to differentiate your products and services, differentiate your website content from your competitors. Create exciting blog entries and join relevant blog sites and online communities. Great content will almost always help you get recommendations in the form of inbound links. Know that great content gets talked about online.

Choose your link partners well. Don’t be too eager to build links to your website. Instead submit articles, profiles and press releases only to quality and trusted directories and websites. This will give you more credibility in your industry.

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