eCommerce & Retail

I’m unashamedly a tech geek who loves trying new things. So I’m really excited by the current buzz around immersive virtual reality (VR) and augmented reality (AR). I’ve seen some mind-blowing examples of these new technologies being used to wow …

Why aren’t we learning from the big retail collapses? From the early days of Blockbuster, Borders and HMV to ToysRUs, Maplin, Poundworld, House of Fraser and Homebase this year. A decade has passed and lessons still aren’t being learned. Working …

With the growing popularity of live video, marketing automation and social advertising, it seems like 2017 is going to be a year of huge change in digital marketing. In December, last year, Jonny shared his predictions for digital marketing in …

The whole concept of the internet of things and connecting the online and offline worlds together, which we wrote about early last year, has now moved on from just digitally-connected ‘smart’ devices. With the recent announcement of Amazon Go, Amazon …

Back in 2013, Jonny wrote about how to define big data and the best methods for big data attribution. Now it’s 2016 and the conversation has moved on.  The main issues for marketers have now turned to figuring out the …

With Christmas just 13 weeks away have you started your Christmas shopping yet?  More importantly, as a retailer, have you prepared your business for Christmas early enough to not lose out to your competition? Whether you consider yourself a Christmas fairy …

We are living through an incredibly exciting time, where history is being made through technological changes and advances. What a time to be alive! In 1973 the first mobile phone was invented, and in under 50 years we have witnessed …

You won’t believe the return on investment from these incredible viral video campaigns! Guest blog by jrc.agency video associate, Adam Chandler. Great content is at the heart of all successful digital marketing campaigns. But great content doesn’t just mean keyword-rich …

The internet has changed every aspect of our lives in one way or another. This includes how we shop, whether you’re purchasing clothes, shoes or homeware, the internet has had a dramatic impact on when and where you shop, especially …

Savvy brands are now employing a range of multimedia marketing techniques to communicate with customers and reach out to a global audience in a way that would have been impossible twenty years ago. The most powerful PR campaigns nowadays are …

Can you cast your mind back to Monday 4th January? The first day back at work after the festive period for many, but it was also the day that we posted the first in a three part round up of …

  As a business owner, you may have been advised to blog about your company, its products or services and you may be wondering “what’s the point?” If you thought blogging was something for journalists or aspiring authors, then it’s …