Content Marketing and Social Campaigns

Fleek Marketing plans and runs content marketing campaigns for growing businesses from Leeds. We write blogs, email newsletters and organic social media for Meta (Facebook and Instagram) and LinkedIn, all planned from one content calendar. Every piece answers a question your buyers ask Google and AI assistants, so it can bring in visits and enquiries and earn mentions in AI answers.

Content that answers buyers’ questions, in Google and in AI search

Buyers research a supplier before they contact one. Some search Google; others ask ChatGPT, Google Gemini, Microsoft Copilot or Perplexity, or read the AI Overview. Those tools build answers from content that addresses a question clearly and comes from a source they trust.

So we start every campaign with the questions your buyers ask: what does it cost, how long does it take, how do I choose a supplier. Each article answers one directly, in the opening paragraph, with your expertise behind it. That is the content that ranks, gets quoted in AI answers and gives your sales team something to send. It is also where content marketing and SEO and AI visibility (GEO) become one job.

What a content campaign includes

• A content calendar: one plan for blogs, emails and social posts, built around your buyers, their questions and your keywords, planned up to three months ahead and approved by you
• Blogs and articles: researched, written in your brand voice, optimised for search, and structured so Google and AI assistants can lift a clear answer
• Email marketing: newsletters and campaigns to people who have opted in to hear from you, built from the same content so nothing is written twice
• Organic social media on Meta and LinkedIn: LinkedIn first when you sell to other businesses, Facebook and Instagram when your customers are there, and other platforms only where your audience is active
• LinkedIn campaigns: content for your company page and senior team, and campaigns built around a guide, an event or a launch
• Whitepapers and guides: in-depth pieces that show your expertise and feed weeks of other content
• Monthly reporting: what was published, the visits and enquiries it brought, and where you now appear in Google and AI answers

One piece of content, many uses

A well-researched article can become an email to your list, a run of LinkedIn posts, Facebook and Instagram posts and a section of your next guide. Planning this in the calendar gets more from every hour of research, and buyers hear one consistent message.

The calendar works whether we run the campaign or your team does: on a free Friday afternoon, the plan already says what the next blog is, who it is for and what goes in it.

How we use AI in content

We use AI to speed up the slow parts: researching questions and competitors, sorting keyword data and outlining articles. A person writes, edits and fact-checks every piece, and you approve it before anything is published.

If you want your own team to do this, we teach it through our AI and marketing training.

What content campaigns cost

Content campaigns start from £1,500 plus VAT a month. The price depends on what goes into the calendar each month: the number of articles, emails and posts, and the channels we run.

If you are not sure which questions to answer first, an SEO and AI visibility audit, from £497 plus VAT, shows what your buyers search for and ask AI, and where your content falls short.

Results from our content and search work

We measure content by organic visits, the enquiries and sign-ups it leads to, email clicks, LinkedIn engagement from the right people, and whether AI assistants name you. See how our search and website work has performed for clients in our case studies.

Why Fleek

Every campaign is led by Jonny Ross, who founded Fleek, has worked in search and visibility for 27 years and has trained business owners in SEO, AI and digital marketing since 2011 through public sector and business support programmes, AD:VENTURE among them. He also hosts the Jonny Ross Fractional CMO podcast. We look after more than 100 client websites and hold a 4.9 out of 5 rating from 113 Google reviews.

Questions about content marketing

What is content marketing?

Content marketing is publishing useful articles, emails and social posts that answer your buyers’ questions, so they find you, trust you and get in touch.

Will content help us appear in ChatGPT and AI Overviews?

It helps, and it is the part you control most directly. AI assistants draw on clear answers from sources they trust, so we write to that standard. Nobody can guarantee what an AI tool will say, which is why we track how they describe you.

Do you use AI to write the content?

We use AI for research and outlines. A person writes and edits every piece, and nothing is published until you have approved it.

Which social media platforms should we use?

LinkedIn if you sell to other businesses; Facebook and Instagram, Meta’s platforms, if you sell to consumers or local customers. Add others only where your audience is active.

How long does content marketing take to work?

Email and LinkedIn can bring responses within weeks. Blogs usually take three to six months to show in rankings, AI answers and enquiries.

Do you only work with Leeds businesses?

No. We are based in Leeds and work with businesses across Yorkshire, the rest of the UK and internationally.

Talk to Jonny

Use the form on this page, call 0113 493 1819, or send us an enquiry, and we will tell you plainly what a content campaign could do for your business.