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Workshops & Training
We offer a number of different digital marketing workshops and training sessions for novices to experts!
Types of sessions include:
- Bespoke 1-1
- In-house training to senior leaders, sales teams, marketing teams and board level.
- In-house PR Agency Training
- Public courses
- Funded workshops
Topics covered include:
- SEO (Search engine optimisation)
- Social Advertising (LinkedIn, Instagram, Twitter and Facebook Advertising mainly)
- Email Marketing
- Marketing Strategy / Strategic Marketing
- Social Media (Facebook, LinkedIn, Instagram, Twitter and TikTok)
- Google Analytics
- Blogging and Content Marketing
- General Digital Marketing
- Google Ads and PPC
Courses are delivered through a combination of seminar and presentation style learning. Jonny is often described as having a very open and inclusive training style, with the ability to personalise the course for his audience and provide bespoke advice.
Other Examples include:
Reviewing and re-setting your marketing strategy and activity during the COVID-19 outbreak.
Time to take a step back, review your products, services & customers and drive sales. This will ensure the delegates understand the basics for example, Marketing Principles ( the 7 P’s), Types of contents, Market segmentation and target audience and The Customer Life Cycle.
With advice and techniques that apply to all markets, this masterclass covers all forms of marketing and includes blogging, onsite and offsite search engine optimisation (SEO), and email marketing; with Jonny’s unique insights on all the major social media platforms, including Twitter, LinkedIn and Facebook.
Google Analytics – All you need to know – (Beginner and Intermediate Level)
Designed for delegates with a basic understanding of Google Analytics, this masterclass looks at ways of tracking campaign progress, whilst incorporating the use of analytical tools to measure their success.
As well as covering the ins and outs of Google Analytics, you will explore some of the more popular marketing tools – and some you may have never heard of – and how they can be used effectively to spot new opportunities for your business.
By the end of the course, delegates will:
- Understand how to strategically and effectively use Google Analytics, as well as a variety of other digital marketing tools
- Understand how to measure website performance and use results to spot new business opportunities
- Be able to use web analytic tools to understand in which areas budget can be focused
Expect a variety of takeaway tips and tricks that are easy to implement and can help you achieve the best results.
Email Marketing – turn contacts into sales
This workshop will look at how email marketing can be used strategically to power growth and how to track ROI and performance of a website. Delivered by Jonny Ross, this session will help with understanding the steps needed to design your email campaigns.
Our expert trainer will be on hand to deliver a workshop that will teach you practical and useful tips which you can implement straight away in your business.
Learn how to get your emails opened, clicked on and kept out of spam!
Facebook Advertising – how to win with facebook advertising
With over 5,000,000 advertisers and a 40% market share of digital advertising revenue growth, Facebook Ads are fast-becoming a vital part of any successful business’ marketing strategy.
Led by digital strategist Jonny Ross, this one-day masterclass on Facebook advertising and social analytics will cover:
- Facebook Ads
- Google Ads (PPC) vs Facebook Ads
- Audience Insights
- Target Audience
- Personas
- Metrics / KPIs and Measures
- Triangulating and tracking
- What makes a great advert
- Call to actions
- Landing Pages
- Split testing
You can expect to come out of the masterclass having discovered a variety of effective tools and techniques to build and optimise your target audience.
Jonny will be sharing some of his top tools and best practices for creating a successful advert.
SEO – How to climb the google ladder with SEO
How to be loved by Google
Do you want to gain traction through your Google, climb the ladder within the Google Search Engine and achieve more clicks?
Do you have a live website, want more traffic and want to understand why and where your website ranks?
Get to know your OG tags from your SSL certificates, and your IP blacklists to your Sitelinks Search box!
- Want to learn how to create and manage blogs and to use them for SEO purposes?
- Best ways of SEO Copywriting?
- Optimise for Local SEO and Google Maps Marketing, with an introduction to some amazing SEO Tools
- including image Optimisation, On page Optimisation, Off page Optimisation, Schema and how to Use Social Media for SEO! It is jam packed!
This SEO Workshop will see Jonny pick apart your website and shred it to pieces in a live interaction, together with other business owners.
You will get a really good understanding of how SEO works, as well as practical SEO tips and advice to help you do your own search engine optimisation.
Jonny is known for optimising website and getting Google to love them!
Strategic Marketing – how to be strategic and clever techniques from customer centric to growth hacking
How to be strategic and learn some clever techniques! Covering topics from growth hacking and influencer marketing to Scarcity marketing, building trust and customer centric marketing. Jonny Ross from Fleek Marketing will share his insight on some of the simple techniques to ingrain marketing into every aspect of your business, and more so to put the customer at the heart of it!
You will learn:
- How to set SMART objectives
- Identify who your audience is
- How to build trust
- All about growth hacking, looking at Dollar Shave club and dropbox
- Customer Centric Marketing, looking at Virgin, Nandos and Orange (now EE)
- Scarcity and Influencer Marketing
Blogging – Blogging tips, trips and how to be strategic
This workshop will look at how blogging can be used strategically to power growth and how to track ROI and performance of a website. Delivered by Jonny Ross, this session will help with understanding the steps needed to design your blog campaigns.
Our expert trainer will be on hand to deliver a workshop that will teach you practical and useful tips which you can implement straight away in your business.
Learn best practice blog titles, SEO techniques, coming up with ideas, blog calendars, how to share blogs, how to create engagement and much more!
Making LinkedIn a client generating machine!
Jonny gets 30% of his new business directly from LinkedIn. Find out how he finds, approaches and converts prospects on LinkedIn
The course is delivered through a combination of seminar and presentation style learning.
Want to use LinkedIn to find new customers or clients, develop relationships and win new business? This workshop is for you.
You will learn:
- How to think like a search engine, if you can understand google, you will get LinkedIn!
- How to pimp your profile to be loved by LinkedIn and Google, appearing high in both of their searches for people looking for products / services you offer.
- What type of profile picture to use to ensure people do business with you
- The power of the network and how to grow it
- How to use LinkedIn search
- What LinkedIn Groups have to offer
- How to rock on LinkedIn with content, what types of content, how to be a thought leader on LinkedIn
- Understand what premium has to offer, as well as tools like LinkedIn advertising, and LinkedIn Sales Navigator.
Expect lots of takeaway tips and tricks that are easy to implement and can achieve the best/quickest results.
Google Ads / PPC – How to get a return on investment with Google Ads (Beginner and Intermediate Level)
This workshop will look at how Google Adwords (PPC) can be used strategically to power growth and how to track ROI and performance of a website. Delivered by Jonny Ross, this session will help with understanding the steps needed to design your google ad campaigns.
- Understand the role of Pay per Click in the search marketing landscape
- Develop and implement PPC campaigns that increase high quality clicks and raise Quality Scores
- Craft highly effective PPC ads that encourage click-throughs while continuously testing
- Develop a bid management strategy to maximise high quality visitors and minimise costs
- Identify, measure and act upon the KPIs that will help you boost your PPC performance
- To increase ROI
- To be more strategic with marketing decisions
Learn about
- Bidding strategies
- Quality Score
- Selecting keywords
- Creating Ads
- Tracking & Reporting
Speak with Jonny to discuss your workshop needs. There is also more information about some of our digital marketing workshops here.
Testimonials
Inspiring, gifted and excellent authority
I've known Jonny for several years now. In an era when so many profess to understand social media and how to use it successfully it's refreshing to meet someone that actually does. He is an inspiring speaker, a gifted mentor and tutor and an excellent authority on this ever changing and fast moving marketing area.
Andrew Batty
Managing Director of Creative Marketing Services
Easy to follow - highly recommend
I booked an intensive course with Jonny on digital marketing to make sure my skills are as up-to-date as possible for my clients. I needed a course that specifically covered what I provide and at a professional advanced level. Jonny went through everything in depth but in a way that was easy to follow and answered any specific queries I had. I felt at ease and came away with new things to apply. I would highly recommend him for anyone looking for social media or SEO training in the future.
Anne-Marie Hartill
Outsourced Marketing Support & Print Management Saving Busy Business Owners & Directors Time & Stress
Would definitely recommend
Jonny tailored some personal sessions for me and our events manager at our offices in Leeds. He focussed on digital, SEO and Social media training and advised on planning social media effectively. I would definitely recommend him and look forward to working with him again in the future.
Esme Westmoreland
Marketing Manager at Harrison Spinks Ltd.
