Marketing Strategy and Consultancy

Fleek Marketing is a marketing strategy consultancy in Leeds for growing businesses, led by Jonny Ross. We run one-off strategy workshops, act as your critical friend for a fixed number of days a month, and help your team build AI into the way it markets. You get a senior marketing strategist who knows your business, without hiring one full time.

Three ways to work with us

• A strategy workshop: a one-off session that sets the direction for your marketing, followed by a written report and, if you want it, training for your team
• A critical friend: a fixed number of days each month where Jonny keeps your marketing on plan, challenges what is not working and checks you are getting a return on what you spend
• AI in your marketing: upskilling your team, choosing the right AI tools for the jobs you do, and building them into how the team works week to week

You can start with a workshop, then run the plan yourselves or keep us on as your marketing consultants.

What a marketing strategy workshop covers

We review your current activity, then agree the channels and tactics most likely to reach your goals. The workshop covers:

• Audiences and buyer personas: who buys from you, who influences the decision, and the journey they take to get there
• Messages: what each persona needs to hear, and how to answer the objections that stop them buying
• Competitors and positioning: where you sit against the competition, what sets you apart and the ground you can own
• Sales and business development: how marketing feeds your sales conversations
• Your online presence: your website, search, social and reviews, including how AI assistants such as ChatGPT, Gemini and Copilot describe you when a buyer asks for a recommendation
• Team skills and resources: what your team can deliver now, and where it needs support

Afterwards you receive a follow-up report setting out the strategy. We can then run a separate training session so your team has the skills, hands-on practice and confidence to deliver it.

Ongoing consultancy: your critical friend

A plan only works if someone keeps it on track. For a fixed number of days each month, Jonny works alongside your team: reviewing results against your goals, challenging activity that is not paying its way, and helping you decide where the next pound of budget should go.

If you need a senior marketing leader in the room, on your leadership team and accountable for the numbers, Jonny also works as a Fractional CMO.

Helping your team integrate AI into its marketing

AI has changed marketing twice over. Buyers now ask AI assistants who to shortlist, so your strategy must cover AI visibility as well as Google. And your team can use AI to research, plan and produce work faster, if they use it well.

We help with both. We train your team in practical AI skills, help you choose tools that fit your work rather than the latest launch, and build them into your processes with a person checking every output. See also our workshops and training and SEO and AI visibility service.

What it costs

A half-day strategy workshop starts from £1,500 plus VAT, including the written report. Ongoing consultancy is priced by the number of days each month, from £2,000 plus VAT a month for two days. We agree the scope and the fee before any work starts.

Results from our consultancy and training

AD:VENTURE workshops. Across 53 delegate feedback forms from nine sessions on AD:VENTURE, the West Yorkshire business support programme, Jonny’s delivery and facilitation averaged 4.91 out of 5.

DCS, Leeds. Our work with DCS began with one SEO workshop in 2011 and has continued ever since. In the first quarter after our AI-ready website rebuild, clicks on “dcs leeds” rose 115%. Read the DCS case study

Hometree. As Fractional CMO to Hometree, a private-equity-backed home energy group, Jonny led marketing across its four acquired installer businesses. In FY26, their sales were up 28.2% on FY25 and their leads were up 69%.

Why Fleek

Jonny Ross founded Fleek and leads every engagement. He has 27 years in search and visibility work, has trained business owners in marketing and AI through public sector and business support programmes since 2011, and hosts the Jonny Ross Fractional CMO podcast. Fleek looks after more than 100 client websites and holds a 4.9 out of 5 rating from 113 Google reviews.

Questions about marketing consultancy

What does a marketing consultant do for a growing business?

A marketing consultant sets the strategy, keeps it on track and gives you an outside view: who your buyers are, what they need to hear and which channels will reach them.

What is the difference between a marketing consultant and a Fractional CMO?

A consultant advises and supports your team on agreed days. A Fractional CMO joins your leadership team part time and owns the marketing function and its results. Jonny does both, and will tell you which fits.

How many days a month do I need?

It depends on your plan and what your team can deliver alone. We agree a fixed number of days up front, so you know the monthly cost, and review it as needs change.

Can you train my team to use AI in their marketing?

Yes. We run AI upskilling for marketing teams, help you choose tools and build them into how the team works, with a person checking the output.

Do you only work with Leeds businesses?

No. We are based in Leeds and work with businesses across Yorkshire, the rest of the UK and internationally.

Talk to Jonny

Use the form on this page, call 0113 493 1819, or send us an enquiry, and we will tell you plainly whether a workshop, a critical friend or AI training would help your business most.