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So, you’ve drafted your LinkedIn content strategy, compiled your keyword list, pimped up your profile and connected with loads of great people. You now need to work out how you’re going to engage with your connections, be relevant, and ensure …

How often do you do a Google search and see a LinkedIn profile? Answer: quite often! How do you get into that search? And furthermore, when someone is searching on LinkedIn, how do you make sure that your profile comes …

There are many different ways to grow your network on LinkedIn. If you’ve read part one Why LinkedIn needs to be part of your content strategy, you’ll understand what a powerful tool LinkedIn can be. One of the big impact …

30% of our business comes from LinkedIn. It’s an astounding figure. And yet so many people still don’t get power of LinkedIn for business development. It’s the top rated social network for lead generation and probably the biggest B2B social …

Why aren’t we learning from the big retail collapses? From the early days of Blockbuster, Borders and HMV to ToysRUs, Maplin, Poundworld, House of Fraser and Homebase this year. A decade has passed and lessons still aren’t being learned. Working …

Starting out in business can be a daunting task. Often new businesses can feel confident about their own area of expertise, but less so when it comes to other skills like sales, marketing,  finance and business planning.   I’d like …

  In my experience, so many businesses get it wrong when it comes to the relationship between their marketing and their customer service. From small firms through to business owners and corporate giants, many businesses prioritise opening up the funnel …

This week I attended SearchLeeds 2018 (14 June), the north’s biggest SEO conference hosted at the first direct arena. The free, one-day search event is, in their words, “designed to attract the leading search marketers in the UK, both from …

I’d like to share some thoughts with you from a recent event I attended. Held in Leeds city centre and hosted by Breadwinner Agencies and award-winning insight consultancy, Trinity McQueen, the session focussed on the topic of Influencer Marketing. To …

I was one of many attendees at The Yorkshire Mafia’s annual ‘Buy Yorkshire’ event at the First Direct arena. It is now the North’s biggest B2B conference and exhibition with over 200 stands and 4,000 registered delegates. It was very …

I recently had the pleasure of delivering a presentation as part of the third Leeds Digital Festival programme. It was the 2nd time I had hosted a session during the Festival, and it was great to be back at what …

GDPR has become somewhat of a business buzzword in the last few years. I heard it mentioned a lot at Leeds Business Week and Thrive Yorkshire, and nowadays it’s all I ever see on LinkedIn! Odds are you will already …

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