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Why aren’t we learning from the big retail collapses? From the early days of Blockbuster, Borders and HMV to ToysRUs, Maplin, Poundworld, House of Fraser and Homebase this year. A decade has passed and lessons still aren’t being learned. Working …

Starting out in business can be a daunting task. Often new businesses can feel confident about their own area of expertise, but less so when it comes to other skills like sales, marketing,  finance and business planning.   I’d like …

  In my experience, so many businesses get it wrong when it comes to the relationship between their marketing and their customer service. From small firms through to business owners and corporate giants, many businesses prioritise opening up the funnel …

This week I attended SearchLeeds 2018 (14 June), the north’s biggest SEO conference hosted at the first direct arena. The free, one-day search event is, in their words, “designed to attract the leading search marketers in the UK, both from …

I’d like to share some thoughts with you from a recent event I attended. Held in Leeds city centre and hosted by Breadwinner Agencies and award-winning insight consultancy, Trinity McQueen, the session focussed on the topic of Influencer Marketing. To …

I was one of many attendees at The Yorkshire Mafia’s annual ‘Buy Yorkshire’ event at the First Direct arena. It is now the North’s biggest B2B conference and exhibition with over 200 stands and 4,000 registered delegates. It was very …

I recently had the pleasure of delivering a presentation as part of the third Leeds Digital Festival programme. It was the 2nd time I had hosted a session during the Festival, and it was great to be back at what …

GDPR has become somewhat of a business buzzword in the last few years. I heard it mentioned a lot at Leeds Business Week and Thrive Yorkshire, and nowadays it’s all I ever see on LinkedIn! Odds are you will already …

The start of October marked the fifth anniversary of one of the biggest business events outside of London, Leeds Business Week. I had the pleasure of getting it off to a flying start with the annual ‘Social Media on Toast’ …

Last week I was invited by CHS Group to speak at one of their events on how to keep visitors flocking with great storytelling, using PR, SEO and social media. Having worked with events industry clients for a number of …

There’s no debating that social media is one of the most powerful tools available to businesses today. Giving your brand the opportunity to reach almost 3 billion people around the world, social media is every business leader’s dream. This year’s …

For a lot of marketers, Twitter has long been an essential part of their marketing strategy. With over 300 million active monthly users, it comes in as the ninth largest social media platform. Saying that, in recent years Twitter has …

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