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With so many social apps and platforms to choose from, which of these popular apps should be included in your brand’s social media strategy? In this blog post I look at some of the more popular, high growth or established …

There are a number of different LinkedIn business development tools. If you’re new to using them and want a quick overview to establish where you should focus your energy, then read on. LinkedIn Premium Let’s start with LinkedIn Premium. Do …

So, you’ve drafted your LinkedIn content strategy, compiled your keyword list, pimped up your profile and connected with loads of great people. You now need to work out how you’re going to engage with your connections, be relevant, and ensure …

How often do you do a Google search and see a LinkedIn profile? Answer: quite often! How do you get into that search? And furthermore, when someone is searching on LinkedIn, how do you make sure that your profile comes …

There are many different ways to grow your network on LinkedIn. If you’ve read part one Why LinkedIn needs to be part of your content strategy, you’ll understand what a powerful tool LinkedIn can be. One of the big impact …

30% of our business comes from LinkedIn. It’s an astounding figure. And yet so many people still don’t get power of LinkedIn for business development. It’s the top rated social network for lead generation and probably the biggest B2B social …

I’d like to share some thoughts with you from a recent event I attended. Held in Leeds city centre and hosted by Breadwinner Agencies and award-winning insight consultancy, Trinity McQueen, the session focussed on the topic of Influencer Marketing. To …

The start of October marked the fifth anniversary of one of the biggest business events outside of London, Leeds Business Week. I had the pleasure of getting it off to a flying start with the annual ‘Social Media on Toast’ …

Last week I was invited by CHS Group to speak at one of their events on how to keep visitors flocking with great storytelling, using PR, SEO and social media. Having worked with events industry clients for a number of …

There’s no debating that social media is one of the most powerful tools available to businesses today. Giving your brand the opportunity to reach almost 3 billion people around the world, social media is every business leader’s dream. This year’s …

For a lot of marketers, Twitter has long been an essential part of their marketing strategy. With over 300 million active monthly users, it comes in as the ninth largest social media platform. Saying that, in recent years Twitter has …

Have you heard of Wear Red Day? It’s an annual event in February through which the Children’s Heart Surgery Fund (CHSF) charity raises money for its ‘Keeping The Beat’ appeal to build a revolutionary new children’s heart theatre. This year’s …

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