Email Campaigns

With the growing popularity of live video, marketing automation and social advertising, it seems like 2017 is going to be a year of huge change in digital marketing. In December, last year, Jonny shared his predictions for digital marketing in …

Around 250 billion emails are sent each day. In order to stand out from the crowd, your email marketing campaign really needs to grab the attention of your audience. There are several methods to do this – a while ago …

The paradigms of shopping and our experience of shopping have been intrinsically altered in recent years. The days of wearily struggling with shopping bags down the high street and in shopping malls has been significantly diminished through the more convenient …

With so much focus on website and social media engagement, it’s easy to forget about email marketing. But email marketing remains the most powerful marketing channel for engagement – IF done correctly. Not convinced? Here are some statistics you may …

We’ve recently been putting a lot of time into developing our customer relationship management (CRM) system and our Account Manager Katy has been cleaning our existing data and ensuring all our transactions and communications are correctly recorded. Good data is …

The WordPress Leeds / Northern Bloggers group met last night at Google Garage in Leeds to discuss User Experience and Email Marketing. The group meets monthly to share ideas and inspiration around blogging and WordPress – both the content and …

A trend is emerging among larger (often retail) brands of increasingly sophisticated technology becoming an integral part of the product offer and promotional techniques. This ‘seamless marketing’ movement, often referred to as Growth Hacker Marketing, sees marketing not seen as …

On Tuesday 24 March I will be speaking at the Conference and Hospitality Show 2015 on how to increase engagement through video and blogging. In my workshop, I’ll explain how to create attention-grabbing videos and blogs that will: boost your …

While many businesses are looking to attract Christmas trade, some may be neglecting a more important long-term consideration: how to keep hold of the custom they gather in the coming months and turn one-off Christmas purchasers into loyal return customers. …

Autumn is almost upon us (sorry, I know we should still be enjoying the summer while it lasts!) and soon the new products and events season will be upon us. For those who are planning a new season launch, whether …

In January last year, I ran a social media and blogging workshop for wedding industry professionals, alongside One Life Wedding founder, Laura Nalty. This year, I have been planning my own! This weekend, I am over the moon to be …

It’s been a while since I talked about using email marketing for promoting your business, so I thought it was time for a refresher. Whatever the size of your organisation, email marketing is an essential part of your integrated digital …