Content & Copywriting

Most case studies stop at "things improved". Here is the simple structure, the so-what ladder and the 30-second version that make a case study buyers remember.

By Fleek Marketing — helping ambitious businesses stay visible in a changing search landscape. Search is changing faster than most businesses realise. For years, SEO was largely about keywords, links, and technical hygiene.Those fundamentals still matter — but they’re no …

Search is evolving, audiences are moving faster, and content creation is entering a new era. At Leeds Digital Festival’s 10th anniversary, our founder Jonny Ross joined Tungsten Media’s “Hybrid Production Approach” panel to explore how AI, content, and production are …

Introduction As we approach BrightonSEO 2023, the SEO community is abuzz with anticipation. But what does this conference mean for CEOs and directors of medium-sized UK businesses? Especially for those who have transitioned from the corporate world and recognise the …

With the sun shining, the birds beginning to tweet and the days becoming longer, spring is most definitely on its way. March is a great month for change; it marks the beginning of spring, it is the first sign that …

Does your online presence represent your organisation accurately? Are you embracing the digital revolution or getting lost amongst the noise? Are you utilising opportunities online to stand out amongst the masses of competition? Research shows that 51% of our purchases …

With the growing popularity of live video, marketing automation and social advertising, it seems like 2017 is going to be a year of huge change in digital marketing. In December, last year, Jonny shared his predictions for digital marketing in …

Did you hear the news? jrc.agency has been listed in FitSmallBusiness’ ‘best marketing blogs’ for the third year in a row! After being named as best online marketing blog by FitSmallBusiness in both 2015 and 2016, we we have continued …

Content marketing enjoyed a rollercoaster ride in 2016. We saw the demand for interactive content, whereby readers have the chance to become involved in content through the likes of polls and quizzes, soar last year. Video content also skyrocketed in …

With 200 million people (and rising) using ad blockers, blogging is, now more than ever, a vital marketing tool for businesses. With ad blockers restricting the effectiveness of paid advertising, more and more companies are investing money into content marketing, …

Last week’s Search Leeds event brought together speakers from some of the biggest names in SEO (Search Engine Optimism) including Bing, Hubspot, and many more. Search Leeds has been described as the first conference in three years around SEO in …