Content & Copywriting

Introduction As we approach BrightonSEO 2023, the SEO community is abuzz with anticipation. But what does this conference mean for CEOs and directors of medium-sized UK businesses? Especially for those who have transitioned from the corporate world and recognise the …

With the sun shining, the birds beginning to tweet and the days becoming longer, spring is most definitely on its way. March is a great month for change; it marks the beginning of spring, it is the first sign that …

Does your online presence represent your organisation accurately? Are you embracing the digital revolution or getting lost amongst the noise? Are you utilising opportunities online to stand out amongst the masses of competition? Research shows that 51% of our purchases …

With the growing popularity of live video, marketing automation and social advertising, it seems like 2017 is going to be a year of huge change in digital marketing. In December, last year, Jonny shared his predictions for digital marketing in …

Did you hear the news? jrc.agency has been listed in FitSmallBusiness’ ‘best marketing blogs’ for the third year in a row! After being named as best online marketing blog by FitSmallBusiness in both 2015 and 2016, we we have continued …

Content marketing enjoyed a rollercoaster ride in 2016. We saw the demand for interactive content, whereby readers have the chance to become involved in content through the likes of polls and quizzes, soar last year. Video content also skyrocketed in …

With 200 million people (and rising) using ad blockers, blogging is, now more than ever, a vital marketing tool for businesses. With ad blockers restricting the effectiveness of paid advertising, more and more companies are investing money into content marketing, …

Last week’s Search Leeds event brought together speakers from some of the biggest names in SEO (Search Engine Optimism) including Bing, Hubspot, and many more. Search Leeds has been described as the first conference in three years around SEO in …

HubSpot, the inbound marketing software platform, has created quite a stir in the world of digital sales and marketing. Since being founded in 2006, the Massachusetts-based company has rapidly grown. 2013 was a phenomenal year for the inbound marketing company, …

I recently attended the B2B Marketing Expo 2016 in London. This annual event, held across two days alongside the Sales Innovation Expo, is an interactive exhibition and conference designed for marketing and agency professionals. Hosted by the Institute of Direct …

The shopping experience has been intrinsically altered by digital technologies in recent years. Wearily struggling with shopping bags down the high street is no longer necessary as online stores have made browsing convenient and accessible. We can now make purchases …