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Can you cast your mind back to Monday 4th January? The first day back at work after the festive period for many, but it was also the day that we posted the first in a three part round up of …

What do 54 leading digital marketing and technology experts predict will be the next big thing in 2016? Read the final part of our special new year three-part blog post today. 54 leading digital marketing experts give their predictions for …

The representation of the self online has always been an area I have found fascinating, especially as my own use of online platforms began to grow. For my Leeds Beckett University degree course dissertation I explored how we are able …

Even the most creative business bloggers can get stuck in a rut or run short of ideas sometimes, so let’s look at ways to keep things new and fresh. Following on from my previous blogs and Helen Robinson’s guest post …

This week, the Public Relations Consultants Association (PRCA) presented the findings of the PRCA 2014 Digital Report to an audience of PR and digital industry professionals at an event held at Leeds Beckett University. I was delighted to have been …

Ecommerce is booming, and with record online shopping sales last December, many retailers are hoping for similar busy sales period this Christmas. While the high street still enjoys high footfall over the festive period, the ease of online shopping is …

When you make contact with a potential new customer or client – even when you are introduced through a mutual contact – the first thing that they will likely do is search for you online. They might check if you …