Charity / Third Sector

I’m unashamedly a tech geek who loves trying new things. So I’m really excited by the current buzz around immersive virtual reality (VR) and augmented reality (AR). I’ve seen some mind-blowing examples of these new technologies being used to wow …

On Friday 3rd February, the jrc.agency team will be making complete fools of themselves LIVE on Facebook and attempting some world record challenges to raise money for the Children’s Heart Surgery Fund (CHSF) as part of #WearRedinFeb day. We are supporting CHSF …

You won’t believe the return on investment from these incredible viral video campaigns! Guest blog by jrc.agency video associate, Adam Chandler. Great content is at the heart of all successful digital marketing campaigns. But great content doesn’t just mean keyword-rich …

I recently delivered a LinkedIn workshop for the region’s voluntary and community representative body, Involve Yorkshire & Humber. Involve approached me to do this workshop because many of its members had highlighted social media – and particularly LinkedIn – as …

Which are the best charity blogs and why are they successful? This week, I’m sharing some examples of good charity and fundraising blogs. Non profit website design should be given the same consideration as commercial websites in terms of engagement …

This is the third blog post in a three-week series on social media marketing for charities. In week one, we looked at how to create an integrated social media strategy. Last week, we moved on to talk about some of …

Last week, we looked at how to create an integrated social media strategy. This week, I’m going to look in more detail at some of the best charity social media pages – what works well and why they are successful. …

I was recently invited to speak at the Institute of Fundraising Yorkshire conference on the topic of ‘Creating an integrated social media strategy’. You can pick up the conversations, post-event, on Twitter using the hashtag #IoFYorksConf Here I’m going to …

It may be a fairly recent phenomenon but social media has taken the world by storm becoming an increasingly important platform for individual networking, business marketing and client-base development. In fact so imperative has social media become in terms of …

A recent survey showed that UK charitable organisations have doubled their supporters on key social media channels in the past year. It’s therefore no surprise that social media is an increasingly popular and essential part of the strategic plan when …

2011 is the European Year of Volunteering (EYV). This week in Leeds, Arts & Business held a very successful ‘matchmaking’ event that linked arts organisations seeking volunteers, with people who had skills and time to offer. (The London event is …