Advertising

With so many social apps and platforms to choose from, which of these popular apps should be included in your brand’s social media strategy? In this blog post I look at some of the more popular, high growth or established …

I’m unashamedly a tech geek who loves trying new things. So I’m really excited by the current buzz around immersive virtual reality (VR) and augmented reality (AR). I’ve seen some mind-blowing examples of these new technologies being used to wow …

I’d like to share some thoughts with you from a recent event I attended. Held in Leeds city centre and hosted by Breadwinner Agencies and award-winning insight consultancy, Trinity McQueen, the session focussed on the topic of Influencer Marketing. To …

With a 17% increase in daily users and a 16% increase in monthly users, it’s fair to say that Facebook is finally making its revival, following a 21% decrease in personal updates early last year. Facebook’s recent success could be …

With $35.98 billion expected to be spent on social media advertising by 2017, and 72% of advertising agencies claiming online advertising is possibly more effective than traditional advertising, the future of advertising reach looks to be a retweet, a share, …

In this age of communication and information, a strong social media presence is crucial for a business to stand out and achieve a sustainable competitive advantage. Social media can be utilised in an almost infinite amount of combinations, and skill …

With Christmas just 13 weeks away have you started your Christmas shopping yet?  More importantly, as a retailer, have you prepared your business for Christmas early enough to not lose out to your competition? Whether you consider yourself a Christmas fairy …

We are living through an incredibly exciting time, where history is being made through technological changes and advances. What a time to be alive! In 1973 the first mobile phone was invented, and in under 50 years we have witnessed …

Since the Instagram App was launched in 2010, it has seen rapid user growth, with more than a third of mobile users predicted to be using it this year. Instagram has stayed ahead of the game, adding more and more …

In last week’s blog we looked at millennials, why marketers want to engage them and how to get them. Millennials face a number of stereotypes, from selfish to digitally savvy. These stereotypes paint a picture of someone young, with their …

Millennials, also known as Generation Y (Gen Y), receive very contradicting labels. On the one hand often described as spoilt and lazy, they are also seen as the most sought after demographic in marketing terms and it’s easy to see …

You won’t believe the return on investment from these incredible viral video campaigns! Guest blog by jrc.agency video associate, Adam Chandler. Great content is at the heart of all successful digital marketing campaigns. But great content doesn’t just mean keyword-rich …