Advertising

Savvy brands are now employing a range of multimedia marketing techniques to communicate with customers and reach out to a global audience in a way that would have been impossible twenty years ago. The most powerful PR campaigns nowadays are …

Can you cast your mind back to Monday 4th January? The first day back at work after the festive period for many, but it was also the day that we posted the first in a three part round up of …

Like the Coca Cola lorry, the annual rollout of Christmas adverts is something that we all look forward to and, to many, symbolises the start of Christmas. We’ve been feeling very festive throughout December, not least at the jrc.agency team …

Last week I attended Carrie Longton’s seminar ‘Marketing to Mums’ at Buy Yorkshire. Carrie is an online marketing expert thanks to her experience as the co-founder of Mumsnet.com, the UK’s biggest online parent network. Mumsnet boasts more than 15 million …

A trend is emerging among larger (often retail) brands of increasingly sophisticated technology becoming an integral part of the product offer and promotional techniques. This ‘seamless marketing’ movement, often referred to as Growth Hacker Marketing, sees marketing not seen as …

Twitter adverts are often something that are feared by many people, renowned for being complicated and difficult to run. They are also a relatively new feature for SMEs operating in the UK only becoming available at the end of 2013. …

Pay per click or PPC is an online advertising model where advertisers pay the hosts every time their ads are clicked. PPC is used to derive paid or inorganic search engine results as opposed to unpaid or organic search engine …