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Why Your Website Feels “Fine” — and Why That’s Actually a Problem
By Jonny Ross, Fractional CMO & Founder of Fleek Marketing
There’s a version of your website that you’re proud of. This workshop helps you build it.
Most SME websites don’t fail dramatically. They don’t crash. They don’t offend. They just… underwhelm. Pages get added. Messaging gets diluted. The about page never quite gets updated. And somewhere along the way, the website stops being something you confidently send people to — and starts being something you quietly apologise for.
Sound familiar? You’re not alone. And you’re also not stuck.
Introducing: NotebookLM for Websites
Fix What’s Not Working and Feel Proud of It Again
Friday 20th March 2026 | 9:30am–4:30pm | The Studio, Leeds
This is a full-day, hands-on workshop for SME founders, owners, and marketing managers who know their website isn’t quite right — but haven’t been able to put their finger on exactly why, or what to do about it.
It’s run by Jonny Ross and Pascal Fintoni, and it’s built around one of the most practical AI tools that almost no one in small business is using properly: Google’s NotebookLM.
Why NotebookLM?
Everyone’s heard of ChatGPT. Far fewer people are using NotebookLM — and that’s a missed opportunity.
NotebookLM isn’t a content generator. It’s a thinking tool. Upload your website content, and it becomes an objective, tireless review partner that can act as a mystery shopper, a research assistant, a messaging auditor, and a content structuring tool — all rolled into one.
For busy SME teams who want clearer websites without endless agency briefs or expensive redesigns, it changes the game.
What You’ll Actually Do on the Day
This isn’t a lecture. There are no slide decks to sit through. You’ll work on your own website throughout the day, guided through a structured process that covers:
- Assessing your website’s first impressions through the eyes of an objective AI reviewer
- Identifying the trust signals your visitors need — and whether you’re providing them
- Clarifying what your site is actually communicating (vs. what you think it’s saying)
- Drafting stronger about pages, FAQs, and case study content
- Building a simple, repeatable social and content structure
- Planning three website videos that humanise your business
- Pulling it all together into a practical 90-day WebProud action plan
You’ll also leave with a fully configured NotebookLM workspace built around your website, a set of AI prompts and templates you can keep using, and a free copy of the book WebProud, which underpins the whole day.
This Is Not for Everyone — and That’s By Design
This workshop is deliberately kept small to stay practical and personal.
It’s the right fit if you run or manage an SME website that’s grown messy over time, if you’ve lost confidence in what it says and shows, and if you’re ready to do something about it — properly, without hype, without jargon, and without being told to start again from scratch.
It’s not for AI enthusiasts chasing the latest tools. It’s not for large enterprise teams with complex dev stacks. And it’s not for people who want generic advice.
It’s for people who care about their website doing its job — and want a clear, calm, structured way to make that happen.
Practical Details
Date: Friday 20th March 2026 | Time: 9:30am – 4:30pm (doors from 9:00am) | Location: The Studio, Riverside West, 19 Whitehall Road, Leeds LS1 4AW Lunch and refreshments included
Early Bird Price: £157 + VAT Full Price: £197 + VAT
Places are limited. To book, visit the Eventbrite page or email events@fleek.marketing to request an invoice.
