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Have you heard of Wear Red Day? It’s an annual event in February through which the Children’s Heart Surgery Fund (CHSF) charity raises money for its ‘Keeping The Beat’ appeal to build a revolutionary new children’s heart theatre. This year’s …

It’s almost that time of the year, once again. For marketers, April Fools Day is almost like Christmas. We get to have all the fun in the world by putting our skills to the test and seeing how creative we …

With the sun shining, the birds beginning to tweet and the days becoming longer, spring is most definitely on its way. March is a great month for change; it marks the beginning of spring, it is the first sign that …

Does your online presence represent your organisation accurately? Are you embracing the digital revolution or getting lost amongst the noise? Are you utilising opportunities online to stand out amongst the masses of competition? Research shows that 51% of our purchases …

Virgin Group. Apple. Formula One. What do these businesses have in common? They all have someone as the face of their business. With almost 10 million Twitter followers – more than all of the Virgin Group’s Twitter accounts combined – …

With the growing popularity of live video, marketing automation and social advertising, it seems like 2017 is going to be a year of huge change in digital marketing. In December, last year, Jonny shared his predictions for digital marketing in …

Content marketing enjoyed a rollercoaster ride in 2016. We saw the demand for interactive content, whereby readers have the chance to become involved in content through the likes of polls and quizzes, soar last year. Video content also skyrocketed in …

With 200 million people (and rising) using ad blockers, blogging is, now more than ever, a vital marketing tool for businesses. With ad blockers restricting the effectiveness of paid advertising, more and more companies are investing money into content marketing, …

Now we’re into July you may have started to see lifestyle bloggers and journalists posting some fantastically styled Instagram posts with a decidedly Christmas theme, probably using the hashtag #ChristmasinJuly. ‘Why in July?’ you might ask (and it’s nothing to …

There are plenty of online businesses that have started to invest on optimising their websites for search engine’s easy indexing. They have just two goals in mind, reaching their target market and improving their rankings in returned searches by search …

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