SEO, Dan Ray and 5 simple linkbuilding tactics for “non-techies”
At jrc.agency, we’ve started running regular workshops with the whole team. At each workshop, we focus on a different aspect of digital marketing. Recent workshops have included ‘Blogger outreach’ and ‘Instagram and engagement with visuals’.
The aim of the sessions is to bring together everyone (in-house team and freelancers) working on client projects in this area to ‘get creative’ and pool ideas. We also invite a consultant expert to join us to share their knowledge. After learning and sharing, we all scrutinise ongoing client projects to come up with new campaign ideas and find new ways to get the best results for our clients.
how to track backlinks). This can include case studies, media coverage, approved supplier lists, and recommendations. If necessary, offer to write a mutually beneficial case study for them to host on their site.
(2) Link building opportunities and ideas
Think about websites whose visitors would benefit from the content on your website. How can you add value and provide them with useful information? Some ideas to get you started are:
- Buyers guides to…
- Trade Associations
- Niche topics that relate to your products/services and that lots of people talk about online, eg a furniture supplier might look into sustainability (of materials and production), children’s furniture or disability (adaptation) – all have active and supportive online communities
- Local media – can you donate to or support a local charity and get a local news story published around this?
- Trade events
- Sponsorship opportunities
How to find specific content on Google (and filter out the rubbish)
If you know about Google advanced search operators already, skip this section. If not, this might just be a real lightbulb moment for you.
When you’re searching for specific content online, how do you filter out the old, irrelevant stuff you don’t want? Answer: use Google advanced search operators.
- To find only results from the BBC website, type this into Google search:
site:bbc.co.uk [+ search term]
- To find only pages on the BBC website with the word “rugby” in the URL, type this into Google search:
- If you were looking for information on the BBC website about refugees from places other than Syria, you could try:
- To find all pages on the BBC website about Jurgen Klopp, use:
Site:bbc.co.uk “jurgen klopp”
There are tons of these. Full list of Google advanced search operators here
NB these also work on Citations Labs’ Link Prospector (see below).
(3) 3 essential linkbuilding tools: How to find niche blogs to host your content
There are tons of linkbuilding tools out there, but Dan advocates a simple toolbox comprised of these three backlinks tools:
- Link Prospector by Citation Labs (allows you to search for niche blogs in your industry and find prospects) – Here is the Link Prospector search operator guide
- Moz (allows you to analyse competitor backlinks)
- Buzzstream (allows you to send batches of prospector emails, and monitor responses, set reminders and easily track your follow up responses etc)
(4) Next step: Hustle
Before planning and executing your linkbuilding approach strategy, read Dan Ray’s ‘Hustle’ blog post for a 12-step tried and tested method that works.
(5) Broken links and archived pages
Another simple SEO and linkbuilding activity you can do to give your website an SEO boost is finding broken links and replacing content:
- Use the Screaming frog tool to find broken links on other websites
- Write replacement content and host it on your site
- Contact your target website’s owner and offer them the new content to link to
(6) Further reading
And you thought there were only five. But at jrc.agency, we like to be generous – so here’s a bonus freebie…
But if all this looks a bit too time-consuming, just give us a call on 01133 20 21 21 or fill in this online form for a callback.