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Social media: go beyond the basics and make real impact with your campaigns

20 May, 2015

York University logo

Earlier this month, I ran a course called ‘Social Media – beyond the basics’ at York University, as part of the university’s Continuing Professional Development (CPD) programme for business leaders and professionals.

This course is designed to help business people understand how social media can have a positive impact for them and their organisation. Delegates can learn and implement practical social media skills, which are tailored to their business. (A short email survey I sent round prior to the course helped me to tailor the content accordingly so it was as useful as possible to delegates.)

The course covers all the major social media platforms, including Twitter, LinkedIn and Facebook. It also focuses on the importance of blogging, how it is core to any good digital strategy and how it links in with an organisation’s wider PR and communications strategy. It touches upon some of the other social media platforms that are useful for engaging with SMEs, including Instagram, Google + and Youtube.

social media sites

Another aspect of the course that I think is really important, is explaining the basics of search engine optimisation and how blogging and other social media activities and platforms benefit your website’s search engine optimisation (SEO). By understanding how SEO works (and the huge importance it has over the success of your digital marketing campaigns), you can quickly adapt your activities to make the most of the potential benefits of Google search.

seo blog 3

Throughout the day, delegates worked on their own personalised digital marketing strategy so that everyone left with a clear actionable plan to put in place immediately.

I’ll be running the course again in June. Register for ‘Social media: beyond the basics’ here.

In the meantime, below are some of my most popular blog posts to help you get started on improving your digital marketing strategy and campaigns, and boost your website’s SEO:


Download the slides:

You can read and download the slides from my ‘Social media beyond the basics’ course here.

Follow the conversation on Twitter:





Register for ‘Social media: beyond the basics’ in June here

Funding available:

If your business has less than 250 employees and works in the digital and creative sector, funding is available (bringing the course cost down from £150 to £45 for the full day).

Delegate feedback:

Read what one of the May delegates said about the course here.

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