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It is tough out there, everyone is concerned, business owners have not planned for a pandemic, (who knew we needed to). I have had the privilege of working with many different organisations, in many different sectors and industries. I have …

Regular readers will know I’m a big advocate of LinkedIn. I get around 30% of my new business from the platform, which now has more than 660 million global users. I know it’s not everyone’s cup of tea and has …

With so many social apps and platforms to choose from, which of these popular apps should be included in your brand’s social media strategy? In this blog post I look at some of the more popular, high growth or established …

Part 5 of my LinkedIn Series. There are a number of different LinkedIn business development tools. If you’re new to using them and want a quick overview to establish where you should focus your energy, then read on. LinkedIn Premium …

I’m unashamedly a tech geek who loves trying new things. So I’m really excited by the current buzz around immersive virtual reality (VR) and augmented reality (AR). I’ve seen some mind-blowing examples of these new technologies being used to wow …

Part 4 of my LinkedIn Series. So, you’ve drafted your LinkedIn content strategy, compiled your keyword list, pimped up your profile and connected with loads of great people. You now need to work out how you’re going to engage with …

Part 3 of my LinkedIn Series. How often do you do a Google search and see a LinkedIn profile? Answer: quite often! How do you get into that search? And furthermore, when someone is searching on LinkedIn, how do you …

Part 2 of my LinkedIn Series. There are many different ways to grow your network on LinkedIn. If you’ve read part 1 Why LinkedIn needs to be part of your content strategy, you’ll understand what a powerful tool LinkedIn can …

Part 1 of my LinkedIn Series. 30% of our business comes from LinkedIn. It’s an astounding figure. And yet so many people still don’t get power of LinkedIn for business development. It’s the top rated social network for lead generation …

Why aren’t we learning from the big retail collapses? From the early days of Blockbuster, Borders and HMV to ToysRUs, Maplin, Poundworld, House of Fraser and Homebase this year. A decade has passed and lessons still aren’t being learned. Working …

Starting out in business can be a daunting task. Often new businesses can feel confident about their own area of expertise, but less so when it comes to other skills like sales, marketing,  finance and business planning.   I’d like …

  In my experience, so many businesses get it wrong when it comes to the relationship between their marketing and their customer service. From small firms through to business owners and corporate giants, many businesses prioritise opening up the funnel …