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The shopping experience has been intrinsically altered by digital technologies in recent years. Wearily struggling with shopping bags down the high street is no longer necessary as online stores have made browsing convenient and accessible. We can now make purchases …

When I started working with jrc.agency on blogger outreach the thing that really stood out for me was that good PR and good blogger outreach have many of the same benefits for businesses and brands. In the digital world, the …

The paradigms of shopping and our experience of shopping have been intrinsically altered in recent years. The days of wearily struggling with shopping bags down the high street and in shopping malls has been significantly diminished through the more convenient …

Like the Coca Cola lorry, the annual rollout of Christmas adverts is something that we all look forward to and, to many, symbolises the start of Christmas. We’ve been feeling very festive throughout December, not least at the jrc.agency team …

The representation of the self online has always been an area I have found fascinating, especially as my own use of online platforms began to grow. For my Leeds Beckett University degree course dissertation I explored how we are able …

The UK government has launched a support programme to help UK retailers trade internationally through ecommerce and digital marketing. UK Trade and Investment’s (UKTI) e-Exporting Programme can help UK retailers and brands sell products overseas by offering access to international …

We’ve recently been putting a lot of time into developing our customer relationship management (CRM) system and our Account Manager Katy has been cleaning our existing data and ensuring all our transactions and communications are correctly recorded. Good data is …

I love being amongst retailers and talking to retailers. Retail and ecommerce are personal passions of mine, ever since my retail days on Leeds high street. So I was delighted to be invited back to another event by Moda UK, …

We’ve been working on a lot of client website new builds and rebuilds recently, including working with clients to rewrite their website content. Consequently we’ve spent a lot of time thinking about and designing website landing pages. Website content has …

Social selling is an approach to internet retail (currently dubbed a “hot new trend”) that allows retailers to capitalise on social media interest in their products and offer more immediate conversion mechanisms. More broadly speaking, social selling is a new …

Last week I attended Carrie Longton’s seminar ‘Marketing to Mums’ at Buy Yorkshire. Carrie is an online marketing expert thanks to her experience as the co-founder of Mumsnet.com, the UK’s biggest online parent network. Mumsnet boasts more than 15 million …

If you surf around the web you will notice that many websites have a live chat system implemented. Live chat is software used by businesses to get in direct and real-time contact with their website visitors. However, as a small …

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