Twitter ‘Magic Mirror’ to be part of Wimbledon Social Media Campaigns
Wow, what an exciting few weeks of tennis we’ve had!
Rafael Nadal beat the world number one Novak Djokovic in a five set thriller in the semi finals of the French Open, before beating fellow countryman David Ferrer to win a record eight French Open titles. Then, after missing the French Open due to a back injury, our boy Andy Murray claimed his second Queen’s Club title against last year’s winner Marin Cilic.
Everyone is now very excited about Wimbledon, with men’s final tickets trading at around £3000 each after Murray’s win at Queen’s! With Wimbledon tickets out of reach for most, many fans will be following the games on TV and the internet.
Now being a bit of tech geek, I’m always interested in the social media strategy for big sporting events and how organisers use social media campaigns and technology to engage audiences and ensure as many people as possible can follow the tournament progress.
Wimbledon 2013 & the Twitter Mirror
Wimbledon 2013, which runs from June 24th to July 7th this year, has announced that it will be installing the ‘Twitter Mirror’, giving fans live and exclusive access behind the scenes at Wimbledon.
The mirror acts as a giant camera, taking pictures of those who pose in front of it and sharing the photos through Wimbledon’s official Twitter account @Wimbledon accompanied by the hashtags #TwitterMirror and #Wimbledon. It will be situated in an area where only players will have access, so Wimbledon’s Twitter followers will see only the best quality photos.
The Twitter Mirror:
- is fun way of using technology to enhance the event experience for fans
- includes those who aren’t able to go to the exclusive Wimbledon tournament and takes the sports stars out to them
- is a great way to add value for Wimbledon’s Twitter followers
- is also a clever way of boosting the number of Wimbledon Twitter followers – these followers will help Wimbledon keep in touch with fans all year round and be potential ticket buyers for next year
The wall is a great example of how sports event organisers are thinking more broadly about their social media strategy to include innovative technology-driven social media campaigns to enhance the tournament experience for fans.
If you want to chat through some ideas, just give me a call on 011 33 20 21 21.
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