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Top 5 tips on logo design
A logo is used to identify something be it a product, company, or industry. It derives its meaning from the quality of the thing it identifies. Although it doesn’t generate sales directly, it is used to position something and to promote good perception among the audience.
Logo design is the process of creating that special identity, that distinctive logo. This process must be done according to five basic principles: simplicity, memorability, timelessness, versatility, and appropriateness.
Being simple is one unique trait of a logo that allows it to be easily recognised and remembered. A simple logo design is also functionally dynamic and can be used in a wide range of avenues. One great example of a simple yet effective logo is the check mark that represents Nike, which is amazingly memorable and greatly effective in conveying a message.
A great logo must also be incredibly memorable. There is nothing complicated or hard to remember about it. Once you see it, you can easily remember and associate it with what it represents. The logo design may not necessarily have a one-to-one relationship with what it symbolises, but because the design is memorable and clear, you can readily think about the company or product behind it.
Another quality of a great logo is timelessness. It must remain effective and functional throughout the years. Although modifications are possible, it is better to have a logo that doesn’t require revisions. Hence, when you do logo design, avoid following trends because trends come and go. Instead, create something that stands out longer and better.
Of course, an effective logo must be versatile and functional. Its use must not be limited to a number of avenues or contexts. Test your logo if it remains functional regardless if it is printed in a single colour, in reverse colour, and in various sizes. It is recommended for logo design to be created based on concept and shape rather than on colour. Experts suggest designing initially with black and white.
The last principle for logo design is appropriateness, which is sometimes construed as optional by some designers. A car logo doesn’t really need to have an image of a car, nor does a restaurant logo need to have an image of food. Again, the logo takes meaning after it is being associated or linked with something that it represents. But at any rate, the logo must be suitable and appealing to the targeted audience.
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