Logo design trends in 2010

14 December, 2010

A logo serves as the centrepiece of the brand identity and market position of a company. It needs to have a long-lasting influence and impression among the audience.

A logo design should be one with timeless beauty and appeal. Longevity, not brevity, is the key to making an effective logo. Thus, a design should embrace style not trend. So why should designers care to study the trends in logo design in the first place? Simple – there is something to be learned from things as temporary as trends. Also, some trends will remain to stay in the market and will cease to become trends but will evolve to become styles.

• One noticeable trend in logo design today is the use of three-dimensional graphics. From a trendsetter, the 3D design is rapidly advancing into something more than just a trend.
• Another remarkable trend in logo design is the use of signatures. Handmade, sketchy and personalised signature logos are becoming quite popular tools for branding these days.
• Conceptual logo design is also a very creative and trendy way of making logos. The message, company name or brand name is embedded or hidden within the image in the most artsy fashion. One fine example of this is the hidden arrow in the Fed Ex logo.
• Quite the opposite of conceptual logo is the minimalism logo design. The minimal use of visual effects and elements helps make the logo more memorable and functional.
• Gradient look is equally popular this year. Now that printing and publication of gradient colors is more possible, more and more businesses and individuals are using this theme for their logos. One such company is Apple Inc. with its bitten apple logo in gradient monochrome.
• Logos that portray formal typeface logo design are pretty much trendy. The look is formal and elegant, making it ideal for any corporate entity that wants to have that professional and elegant appeal.
• Sequential or overlapping visuals are gaining popularity in logo making. The design shows motion, growth or progress, which practically all companies are striving to attain.
• Another logo design trend to look out for is the use of eco-friendly meanings and symbols. As global awareness becomes more and more widespread, the use of eco-smart designs in logos will ultimately become well-accepted.
• Emoticons are similarly gaining wide acceptance in the area of logo design. The use of smiley or emotion caricatures tends to become a favorite among customers mainly because they are avenues of expressing emotions.
• The amalgamation of two or more design trends results in the creation of a hybrid logo design that is seen to become a mainstay in the years to come. The fusion of trends can eventually lead into the creation of a timeless style.

For more digital marketing tips and advice, make sure to sign up to our blog.