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How to increase engagement through video and blogging

18 March, 2015

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On Tuesday 24 March I will be speaking at the Conference and Hospitality Show 2015 on how to increase engagement through video and blogging.

In my workshop, I’ll explain how to create attention-grabbing videos and blogs that will:

  • boost your search engine ranking
  • wow your audiences
  • bring tons of new visitors to your website
  • generate more event bookings

If you’d like to join me, full FREE delegate registration details are below and at the bottom of this page.

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Video blogging (vlogging): why is it important?

Search engines love regularly updated, high quality content. Blogging, and increasingly videos, are a great way to add this to your site. Blogs should be a mix of great written content and great videos.

Not convinced by vlogging? Here are some surprising facts about the power of viral videos:

  • YouTube is the No.2 search engine in the world
  • By 2017, video will account for 69% of all consumer internet traffic
  • A third of all online activity is spent watching video
  • Every day, 1 million internet users watch a video
  • 75% of users visit the marketer’s website after watching a video
  • Your website Is 50 times more likely to appear on the first page of a search engine results page if it includes video

I often hear from B2B professionals that they think vlogging and viral videos are just for the B2C domain. But this belief is simply incorrect – if you’re not engaging with B2B audiences through online video content, you are likely to be missing out on a lot of opportunities!

Here is why video isn’t just for B2C:

  • 50% of business users watch business related videos on YouTube once a week
  • 75% of executives watch work related videos on business websites at least once a week

Blogs are important tools for engaging with new and existing audiences, and building long term loyalty. For the conference and hospitality industry, it’s all about the experience – so video blogging is a perfect way to let people into your world (visually).

In my talk at the Conference and Hospitality Show, I’ll share advice, tips and ideas for running innovative video marketing campaigns. I’ll also look at some industry-specific case studies and we’ll discuss what makes a successful vlogging or video marketing campaign.

As a taster, here are three online video campaign ideas:

  • Create a YouTube advice series for exhibitors. Produce a series of short (1-3 minute) videos in which you share advice for exhibitors on things like ‘how to dress your stand for success’, ‘how to hit your sales target at exhibitions’ and list the ‘top 5 exhibition stands’, for example. Release them weekly on your blog and in a weekly email campaign to your past and current exhibitors email list. This kind of content adds value to your exhibitor offer and helps exhibitors make the most of your event.
  • Build a collection of event speaker advice videos. Ask event speakers to produce a 1-minute video on their topic and use this to promote your event. This will benefit them by increasing their profile and encouraging more delegate sign-ups for their talk. It will also give you valuable content to share on your blog and through your social media pages. Keynote speaker videos can also be included in your email campaigns to delegates.
  • Develop a series of VOX pops-style interviews. Short video clips of interviews with delegates and exhibitors from previous events saying why they found the event useful and what results they achieved can be a powerful digital marketing tool. Word-of-mouth marketing is the most trusted, and seeing their peers extol the virtues of your event and explain how it benefitted them will encourage new clients and customers to sign up too.

All of the above creates valuable video content that you can use in your social media campaigns and email campaigns.

To ensure you benefit most from the development of this content, you should create a week-by-week content schedule leading up to your event. Think about how and where you will you share the content. What will you say in your tweets and Facebook posts? Plan ahead and use scheduling software like Hootsuite and Timely to ensure your posts go out at various time of the day and especially at peak times for your audiences.

Video is great for media relations campaigns too. News and media companies are increasingly using video in lieu of (or in addition to) press release content. If you approach journalists with video content as well as a press release, you have a much greater chance of being featured on their website.

Want to find out more? Come to CHS next Tuesday!

The Conference and Hospitality Show is the leading event in the north for event planners, agents, venues and Pas. This year’s event will take place at the Centenary Pavillion in Leeds on Tuesday 24 March 2015.

Catch my talk at 1pm on the Event Management stage.

Register for FREE now at www.chs15.co.uk quoting JONNY_R

If you’re coming along, tweet me on @jrconsultancy

Or if you can’t make it, follow the #CHS15 hashtag for live updates.

For regular tips and ideas on blogging, vlogging and social media marketing, sign up to my weekly blog.

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