Google Maps Marketing – 54 UK Citations you need!

2 January, 2012

Using Google Maps Marketing effectively will result in your business details showing up in the organic search engine listings when people add local modifiers or place names to the keyword phrases they use when searching for a product or service online.

Google’s unique Local Directory makes Google Maps Marketing a quick and easy way of being seen by a huge number of potential new customers.

How to Make the Most of Google Maps Marketing Opportunities

To make the most of the opportunities offered by Google Maps Marketing, you simply need to ensure that your website and business details are listed in Google’s Local Business Centre (LBC) with up to date address and contact information. To further strengthen the effectiveness of your Google Maps Marketing, you should also ensure that you have included relevant geo tags and meta tags with all your website’s rich content, including tagging your location in all photographs, videos and infographics. This will add further credibility to your Google listing and will ensure your business is recognised in its correct location, leading to a higher position in the listings returned from searches with local modifiers or the name of your town, city or local area.

Google Maps Marketing: Some Statistics

Recently gathered statistics suggest that around 80% of all purchases are made within a 15 mile radius of where people live. People like to buy products locally, and services – especially those where a high level of personal contact is required or desirable – are often sourced on a purely local basis. It is estimated that 20-25% of all searches have local intent. This obviously increases to 100% when local modifiers are explicitly used in the search phrase. Recent eye-tracking data clearly shows that users are heading towards the local listings far more than the organic listings.

Click here to discover the Top Ten Local Search Ranking Factors

Number 4 in the list is “volume of citations”. The more places Google can see you listed the higher up the ranks Google puts you. So on that note, as a thank you for reading my blog, here are 54 citations you really must submit to!

Don’t forget the most important rule – NAP consistency, Company Name, Address and Phone number in all citations must be an EXACT match.

Just some of the many convincing reasons to spend some time and effort on developing your Google Maps Marketing Strategy to make sure you don’t miss out on all this local traffic to your website by potential new customers. The biggest hurdle of getting noticed is then out of the way. And when they arrive, you then just need to make sure that you have a fantastic website that turns those potential new customers and click-throughs into conversions and loyal customers.

Click here for advice on any aspect of Google Maps Marketing, increasing your local search traffic, or developing and promoting your website to increase click throughs and conversions. Or just give me a call on 01133 20 21 21.