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SEO tips for 2013
So we are managed to get through Christmas, now is the time to be thinking about your SEO for 2013. Don’t just make it an New Year’s resolution to get organised, let’s start now!
We are all for getting organised, finishing up with those loose ends and starting the year as you mean to go on so we have two blogs to share with you our suggestions for being on the ball and ahead of the competition in 2013.
1. Go back through your old posts.
Ensure that they are all tagged correctly. Now that you have become more confident it may be a good idea to add a couple more of your relevant keywords to the tags/meta description.
Make sure that all your images are tagged and named.
2. Look at your old posts and their content.
Can you update the information in anyway? Keep a note of blogs that can be reused with new research. Link back to the original post in your new one and explain the updates clearly to the reader rather than duplicate the old content. This gives your readers the knowledge that you are on the ball with changes and innovative ideas.
3. Check for broken links and coding.
There can be nothing more frustrating to a reader than clicking through on broken links.
Go through and check your web pages and posts and correct any errors.
Make sure you have mobile browsing for your sites and check how it looks, check the links work on mobile browsers. It is likely a few people get an ipad mini at Christmas and your site needs to look hot on it!
3. Site Map
You site should include a site map, which readers can see from every page. If you are stuck with how to do this drop us an email.
4. Is your domain name effective?
Does it explain what you do? Is it easily searchable? It could be time for a rebrand and you can also point any domain names bought to one site, it does not mean you have to duplicate and keep with each site name. Keep an eye on your preferred domain names in case they come up for sale.
5. Update your pages.
Are you launching something new in 2013? Think about a new product or a service that you can launch. If there are changes in the company makes sure you create or adapt your about you page and make sure all your social media is connected with easy links on this page.
6. Special offers.
Now is the time to think about boosting your business in the new year. Do you have any special offers or packages for new or existing clients.
7. Christmas or New Year newsletters.
Now is the time to send out a thank you newsletter to any existing customers or your email database. Inform them of New Year closing dates and again link to any offers or new packages that they could be interested in.
8. Submit to the Search Engines.
If you have got lazy over the past few months this is the time to go to the online directories and sign up/submit your pages and posts. This is a free service and all it takes is some time. Yes we know it can be a mundane task but it provides wider viewing and essential back-links to your site. Easy to use directories include stumble upon, digg and technorati.
9. Invite guest posters and offer a guest post.
New Year is a great time to do some blog swapping. Guest post for other sites that may work with your or that you want to collaborate with in 2013. It will give you and the other site a boost and again give you that needed back-link.
10. Create some fun or organisational content.
Readers will expect tips/best buys for 2013. Don’t be afraid to use this time to connect with your readers. Showcase a bit of personality!
All in all remember to believe that 2013 will be a great year, staying organised and on top of things is key. Why not print this list off as a to do list so that you agree to update monthly rather than leave until December next year. If you want people to reach your site the investment in time can be of great reward.
All in all we wish everyone of you a prosperous 2013 and how that you have improved your SEO from our guidance blogs this year. We would love to know if you have any questions that we can help with to give your business an SEO boost next year! Don’t forget to check out Part 2 of this post.
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- Blogging for SEO – 6 Steps to Better Blogging
Keeping up with SEO? Always a good idea, especially on a content rich site like a blog. Long after publication, blog posts should still be working for you. Thanks for sharing these tips with the BizSugar community.
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Heather,
Thanks for taking time to pop over, and watch out for Part 2 of this later today!!
Jonny
Good stuff and fits in with something I’m trying to blog about; dropping the PR bit, ditching Blue Sky and wearebluesky in favour of relevant domain that focuses on the social media aspect plus restaurant marketing. And a new website. And whatever I decide on needs to be found on the web.
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Richard,
Sounds interesting!! I’d like to hear more about this, and very interested to hear you say drop the PR, really?
Jonny
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Main issue is that I’m hardly doing any traditional PR, it’s almost all online, social media and e-marketing; self publishing. I also do a fair amount of restaurant marketing. I’m nowhere in search engines though – yes, I know I need professional SEO.
Main issue is linking the online and restaurant work, but also differentiating. Different URLs? Two sites in one? I also blog under my own name (mostly personal stories and reviews) which get more hits than my professional site. Do I merge everything, although I like my personal blog being away from the business?
Decisions, decisions.-
Richard,
It sounds like you are at a bit of a crossroads with lots of decisions to make!
What I have found is that traditional PR is a major factor still, what has changed it the process, I have found that if used in a combination of blogging and engagement on twitter, it can be really effective.
So having a very clear marketing goal, creating a blog for that goal, for example let’s say the goal is to increase bookings in the restaurant and make it a “place to go”.
It may be having a chef’s blog to showcase the amazing chefs in the kitchen and to really get the readers to engage with the chef, making them want to spend more time in the restaurant.
Then using twitter to engage with local journalists and befriending them to get them to visit the blog, and start engaging with it, this then leads to traditional PR.
So I would suggest that Traditional PR absolutely has it’s place, but maybe sending out a Press Release is no longer the avenue?
I would need to understand more re the online and restaurant work to suggest same url or different url, and having a personal blog can also be a good thing too… so again I would need to understand you and the business to give a better answer on that one..
I’d be interested to hear more and get some feedback on my thoughts above.
Jonny
-
-
[…] Contact ← SEO tips for 2013 […]
Thank you for the helpful tips, Jonny!
Number 1 by itself is a good reminder. As I have learned in the recent past, it really pays to go back to your previous posts and find the things that you may not have maximized, or overlooked.
[…] SEO tips for 2013 […]
Keeping up with SEO? Always a good idea, especially on a content rich site like a blog. Long after publication, blog posts should still be working for you. Thanks for sharing these tips with the BizSugar community.
Heather,
Thanks for taking time to pop over, and watch out for Part 2 of this later today!!
Jonny
Good stuff and fits in with something I’m trying to blog about; dropping the PR bit, ditching Blue Sky and wearebluesky in favour of relevant domain that focuses on the social media aspect plus restaurant marketing. And a new website. And whatever I decide on needs to be found on the web.
Richard,
Sounds interesting!! I’d like to hear more about this, and very interested to hear you say drop the PR, really?
Jonny
Main issue is that I’m hardly doing any traditional PR, it’s almost all online, social media and e-marketing; self publishing. I also do a fair amount of restaurant marketing. I’m nowhere in search engines though – yes, I know I need professional SEO.
Main issue is linking the online and restaurant work, but also differentiating. Different URLs? Two sites in one? I also blog under my own name (mostly personal stories and reviews) which get more hits than my professional site. Do I merge everything, although I like my personal blog being away from the business?
Decisions, decisions.
Richard,
It sounds like you are at a bit of a crossroads with lots of decisions to make!
What I have found is that traditional PR is a major factor still, what has changed it the process, I have found that if used in a combination of blogging and engagement on twitter, it can be really effective.
So having a very clear marketing goal, creating a blog for that goal, for example let’s say the goal is to increase bookings in the restaurant and make it a “place to go”.
It may be having a chef’s blog to showcase the amazing chefs in the kitchen and to really get the readers to engage with the chef, making them want to spend more time in the restaurant.
Then using twitter to engage with local journalists and befriending them to get them to visit the blog, and start engaging with it, this then leads to traditional PR.
So I would suggest that Traditional PR absolutely has it’s place, but maybe sending out a Press Release is no longer the avenue?
I would need to understand more re the online and restaurant work to suggest same url or different url, and having a personal blog can also be a good thing too… so again I would need to understand you and the business to give a better answer on that one..
I’d be interested to hear more and get some feedback on my thoughts above.
Jonny
[…] Contact ← SEO tips for 2013 […]
Thank you for the helpful tips, Jonny!
Number 1 by itself is a good reminder. As I have learned in the recent past, it really pays to go back to your previous posts and find the things that you may not have maximized, or overlooked.
[…] SEO tips for 2013 […]