How Buyers Are Choosing Suppliers With AI

More and more buyers now open ChatGPT, Claude or Perplexity before they open Google. They ask for a shortlist of suppliers before they ever make contact with anyone. If you are not in that answer, you do not lose the deal, you never hear about it in the first place. Most business owners have no idea what those tools are currently saying about them.

This is a hands-on session rather than a talk. Everyone runs their own business through the tools live, sees exactly what comes back, and sees where the answer came from, which is the part that surprises people. Then we work through the fixes. Most are quick, and none of them need an agency.

What you will leave with

• Your own result, written down, plus what your competitors’ results look like
• The five things you can fix in a fortnight
• The questions you already answer on every sales call, turned into the content that gets you found
• An AI research assistant, built in the room, that preps your next prospect meeting

Who it is for

Founders, owner-managers and anyone responsible for winning new business. No technical background needed. Bring a laptop or a phone, because you will be working on your own business throughout.

The details

• When: Thursday 15 October 2026, 10:00 to 11:30
• Where: NatWest Accelerator, 3rd Floor, 2 Whitehall Quay, Leeds LS1 4HR
• Cost: Free
• Led by: Jonny Ross, Founder and Digital Strategy Lead at Fleek Marketing

This is a Catalyst Event, run with the Leeds NatWest Accelerator. Their Catalyst series brings together practical tools, expert insight and a supportive entrepreneurial community, whether you are exploring the Accelerator, preparing to scale, or simply curious.

Booking is through the Accelerator’s Eventbrite page. Places are free and limited.