Thank you for attending my YouTube & AI workshop with Business & IP Centre

Below you’ll find some resources I think you’ll find useful, and that build on what we worked on during the day.

Any questions or feedback please do get in touch via our contact page or connect with me direct on LinkedIn

Download the Slides, Checklist & Prompt

Access the presentation slides from our session to revisit key points and insights. Download Slides

Youtube Optimisation Checklist is here

Youtube ChatGPT Prompt is here

Explore These Resources:

1. The Jonny Ross Fractional CMO Podcast

Join me, Jonny Ross, Fractional CMO & Digital Marketing Strategist, on my podcast. Full of stories, marketing tips, and strategies, along with interviews from inspirational business leaders. Perfect for anyone looking for marketing insights and expert advice. Listen Now

2. The Ultimate Guide to SEO-First Web Design

Demystify the intricate dance between design and SEO. Discover strategies that boost visibility, drive traffic, and supercharge business growth. This is a comprehensive deep dive into integrating the foundational elements of SEO seamlessly into your web design process. From the basics of SEO to mastering specific campaigns and leveraging advanced tools, this guide has it all. Download here

3. 90 Day Website Mastery Programme

Transform your digital marketing in just 90 days! This program is ideal for marketing and sales professionals in various industries.

  • Boost Sales: Optimise your website for better lead generation.
  • Gain Confidence: Master the latest digital marketing strategies.
  • Clarity and Action: Learn where to start and how to measure success. Includes expert-led training, practical tools, and access to exclusive podcasts and e-books. Learn More

4. Interactive “Roll the Dice” Tool

Ready to improve your website? Roll the dice to discover one actionable tip and watch a corresponding video to implement it today. Roll the Dice

5. The ULTIMATE Website Toolkit E-Book

Discover 50 handpicked tools to help you feel proud of your website again. This e-book provides tech and apps designed to simplify tasks, improve performance, and speed up content creation. Download the E-Book

6. Fleek Marketing YouTube Channel

Access tons of marketing content and watch the entire podcast in video format on my YouTube channel. Watch on YouTube


Workshop Reminder and Key Takeaways

🔑 Key Takeaways: Smart YouTube Strategy for 2026

1️⃣ You don’t need to be perfect — just present.
Start where you are. Whether it’s one short video or a simple faceless clip, showing up consistently builds trust and visibility.

2️⃣ Think search, not just social.
YouTube isn’t just entertainment — it’s part of Google and the AI web. Optimise your videos like you would your website: clear titles, strong descriptions, and transcripts.

3️⃣ Let AI lighten the load.
Use AI tools for ideas, scripts, editing, and repurposing — but keep your human voice front and centre.

4️⃣ Engagement is your SEO signal.
Comments, likes, and watch time all tell YouTube your content has value. Encourage real interaction, not vanity metrics.

5️⃣ Small, consistent actions compound.
Plan one video at a time. Each upload teaches you something new — about your audience, your message, and your results.

6️⃣ Repurpose everything.
Turn long videos into Shorts, Reels, or snippets for social media. Work smarter, not harder.

7️⃣ Visibility is built, not lucked into.
Optimisation and consistency create momentum. AI can’t fake authenticity — and that’s your biggest advantage.


💡 Next Steps