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Thank you for attending my AI & SEO Session with AD:VENTURE
Below you’ll find some resources I think you’ll find useful, and that build on what we worked on during the day.
Any questions or feedback please do get in touch via our contact page or connect with me direct on LinkedIn
Download the Slides
Access the presentation slides from our session to revisit key points and insights. Download Slides
Explore These Resources:
1. The Jonny Ross Fractional CMO Podcast
Join me, Jonny Ross, Fractional CMO & Digital Marketing Strategist, on my podcast. Full of stories, marketing tips, and strategies, along with interviews from inspirational business leaders. Perfect for anyone looking for marketing insights and expert advice. Listen Now
2. The Ultimate Guide to SEO-First Web Design
Demystify the intricate dance between design and SEO. Discover strategies that boost visibility, drive traffic, and supercharge business growth. This is a comprehensive deep dive into integrating the foundational elements of SEO seamlessly into your web design process. From the basics of SEO to mastering specific campaigns and leveraging advanced tools, this guide has it all. Download here
3. 90 Day Website Mastery Programme
Transform your digital marketing in just 90 days! This program is ideal for marketing and sales professionals in various industries.
- Boost Sales: Optimise your website for better lead generation.
- Gain Confidence: Master the latest digital marketing strategies.
- Clarity and Action: Learn where to start and how to measure success. Includes expert-led training, practical tools, and access to exclusive podcasts and e-books. Learn More
4. Interactive “Roll the Dice” Tool
Ready to improve your website? Roll the dice to discover one actionable tip and watch a corresponding video to implement it today. Roll the Dice
5. The ULTIMATE Website Toolkit E-Book
Discover 50 handpicked tools to help you feel proud of your website again. This e-book provides tech and apps designed to simplify tasks, improve performance, and speed up content creation. Download the E-Book
6. Fleek Marketing YouTube Channel
Access tons of marketing content and watch the entire podcast in video format on my YouTube channel. Watch on YouTube
Workshop Reminder and Key Takeaways
Here’s a quick reminder of the journey we went on, and the key points to keep in mind as you put your action plan into practice.
👋 Thank You for Joining
Today’s session explored how AI is transforming SEO — and what practical steps you can take now to protect and grow your visibility online.
Search is no longer just about keywords or rankings — it’s about being discoverable everywhere: Google, ChatGPT, Maps, YouTube, and voice assistants.
Your role isn’t to fight the AI shift — it’s to work with it.
⚙️ 5 Ways to Future-Proof Your SEO
1️⃣ Focus on Topics, Not Keywords
Stop chasing single keywords. Build content around customer questions and intent.
→ Create clusters of related pages or posts that answer every angle of a topic.
2️⃣ Show Real Experience (E-E-A-T)
Prove your expertise and authenticity.
→ Add local examples, team bios, reviews, photos, case studies, and data that only you can share.
3️⃣ Make It Human + Helpful
Write for people first, search engines second.
→ Use clear language, structure, and visuals that make it easy to understand and trust.
4️⃣ Local SEO Is Your Shortcut
AI models rely on local data — make sure yours is consistent.
→ Update your Google Business Profile monthly, encourage reviews, and use location-based language naturally.
5️⃣ Use AI as Your Assistant, Not Your Author
Let AI speed up research and ideation, but keep your voice in everything.
→ Ask AI for structure or prompts — not finished articles.
Example: “Suggest 5 blog ideas for a Leeds-based design agency focused on B2B clients.”
🧭 Your Next 3 Steps
- Tomorrow: Review your homepage and check if it clearly says who you help, where, and how.
- Next Week: Refresh your Google Business Profile — new photo, new post, new review request.
- Next Month: Plan one content cluster around a customer question using AI for support.
💡 Remember
✅ Be clear, consistent, and authentic.
✅ If it’s good for your customers, it’s good for SEO.
✅ Visibility is built through trust — AI can’t fake that.
Keep this page bookmarked. These reminders are here to keep you focused and to make sure the bootcamp momentum translates into real results for your business.
