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How to keep visitors flocking with great storytelling – using PR, SEO and social media
October 4, 2017 @ 4:00 pm - 10:00 pm
What makes your venue or event different? Why do your visitors return? What unique stories do you have to tell?
The key to great PR is a strong story – it gets people talking and gives visitors a reason to come. The unique and valuable experience you give them is the reason they return. Search engine optimisation (SEO) – ie. getting a high position in Google search – works on the same principle. Social media is the perfect way to spread the words and keep the conversation going.
In this talk, digital strategist and MD of award-winning digital marketing agency jrc.agency, Jonny Ross, explores how integrated PR, SEO and social media campaigns can be used to attract visitors and encourage repeat visits in the hospitality and events industry. Jonny will also give a basic overview of SEO and how PR stories and social media content can give a massive boost to your website search engine rankings. He will cover topics such as the importance of keywords, link building, community networks, ‘word of mouth’ influencer marketing and sharing.
This talk will be packed full of practical tips, ideas and case study examples of how others in the industry have used digital marketing to create excitement about their events and venues, and how they have used online tools to amplify their campaigns.
With Jonny’s engaging and interactive style, we expect this talk to provoke some interesting conversations and really get the creative juices flowing!
- October 4, 2017
4:00 pm - 10:00 pm
- Event Tags:
- hotel marketing, hotel PR, hotel SEO, hotel social media, Jonny Ross talks, PR, PR for hospitality, PR for hotels, PR talks, seo, SEO for hospitality, SEO for hotels, SEO talks, Social Media, social media for hospitality, social media for hotels, social media talks
- Unique Venues Birmingham
Birmingham, B1 2EP United Kingdom
- +44 (0) 121 245 2066
- CHS Group