Sales Confidence for Founders: How to Sell Without Feeling Salesy April 2026

A practical, human-focused sales workshop designed for founders who never intended to “work in sales” but suddenly find themselves needing to win business, build relationships, and communicate their value with clarity and confidence.

Drawing on 20 plus years of real-world experience, from top-performing retail sales to leading a digital marketing agency, Jonny teaches a modern, no-pressure approach that genuinely works for early-stage entrepreneurs.

What the Day Covers

1. Understanding Your Customer’s World

• How people make decisions and what truly influences them
• Identifying your most promising customers (without overcomplicating it)
• Mapping motivations, needs and buying triggers in a simple, founder-friendly way

2. Building Trust From the First Conversation

• Easy rapport-building techniques you can use immediately
• How to lead conversations that feel natural, not scripted
• Listening skills that uncover real needs, even when customers can’t articulate them

3. Asking Better Questions

• Practical questions that reveal problems, priorities, budgets and timelines
• How to dig deeper without feeling intrusive
• The “clarity question” that instantly elevates your credibility

4. Turning What You Do Into Clear Value

• How to explain what you do in a way customers instantly understand
• Turning features into benefits without slipping into jargon
• Creating a simple value message that sticks

5. Handling Difficult Moments With Confidence

• Common objections and why they happen
• How to respond calmly and helpfully without defensive selling
• Price conversations that feel open and honest — not awkward

6. Moving Towards a Natural, Ethical Close

• Understanding when someone is ready to buy
• Closing techniques that don’t feel pushy
• How to secure next steps confidently and clearly

What Participants Will Leave With

• A repeatable, founder-friendly sales structure
• More confidence handling calls, meetings and customer conversations
• A short, clear value message they can use immediately
• Practical tools for dealing with objections, price discussions and follow-ups
• A more natural, human approach to sales — one that fits their personality

About Your Trainer:

Jonny Ross is a digital marketing expert, trainer, and author with over 25 years of experience helping businesses grow their online presence. As the founder of Fleek Marketing, Jonny has delivered more than 250 workshops and webinars, consistently earning praise for his engaging, hands-on approach to teaching complex digital strategies in an accessible and actionable way.

Jonny is the co-author of the book WebProud: The 5-Step Roadmap to Feeling Proud of Your Website Again, a practical guide that empowers business professionals to transform their websites into assets they can truly be proud of. With actionable steps, checklists, and tools, Jonny equips readers with the knowledge to build trust, attract the right audience, and convert website visitors into leads.

You can find Jonny over at:

https://jonnyross.com/

https://fleek.marketing/

https://www.linkedin.com/in/jonnyross/