LinkedIn for Business Growth: Turn Connections into Clients April 2026

LinkedIn isn’t just a place to showcase your CV – it’s one of the most powerful platforms for building visibility, authority, and real client relationships.

Used strategically, it can become a consistent source of leads and new business.

This in-person morning workshop is designed for small business owners, marketeers, consultants, and ambitious professionals who want to stop scrolling and start using LinkedIn as a practical tool for growth. Whether you’re just getting started or looking to sharpen your approach, you’ll leave with clarity, confidence, and a plan you can act on straight away.

What you’ll learn:

• How to make LinkedIn work for you in 2026: the shifts in the algorithm, search, and why visibility comes from being human, not salesy.
• How to optimise your profile so it attracts the right kind of people (and shows up in both LinkedIn and Google searches).
• Content that cuts through: what to post, how to build thought leadership, and how AI can help you save time.
• Smart networking: growing your reach, nurturing relationships, and turning connections into conversations.
• How to use LinkedIn search effectively to find and engage with potential clients.
• Groups, newsletters, and the latest LinkedIn features you can use to stand out.
• A quick look at premium options like Sales Navigator, LinkedIn ads, and third-party automation tools (connection and DM campaigns) – what’s possible, what’s risky, and how to approach them with care.

What you’ll walk away with:

• An optimised profile that works harder for you.
• A simple, actionable plan for what to do tomorrow, next week, and next month.
• A clear understanding of how to use LinkedIn to generate leads without cold spamming.
• The confidence to show up consistently and authentically – and get noticed for it.

Your trainer, Jonny Ross, is a Fractional CMO and founder of Fleek Marketing. Over 30% of his own new business comes directly from LinkedIn, and in this session he’ll share the strategies and approaches that make it work, adapted for the way the platform is evolving into 2026.