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THE BACKGROUND STORY
Carrwood Park is a friendly, family-run business that offers outstanding office space on the outskirts of Leeds.
They want an outsourced marketing department, fulfilling the following:
- digital consultancy
- marketing strategy and planning
- blog and SM management and reporting
- weekly onsite blog content generation
- PPC management and monthly campaigns
- keyword research
- SEO reporting
- staff training and workshops
- email campaigns
- Hubspot (CRM and inbound marketing system) management and campaigns
- website design and development
- ad hoc design, development, content
Our strategy development process
- website development
- staff consultations, skills and gap analysis
- competitor research and benchmarking
- market research and customer interviews
- strategy and branding development workshops
Our recommendations
- coordinated marketing strategy – web/blog, social, PPC, sales etc
- buyer personas, buyer journeys, USPs and targeted key messages
THE RESULTS
Implementation
- staff training, consultancy, outsourced marketing department
- management of all marketing platforms, systems and processes
- management of all marketing campaigns
Impact/outcome
- 400% increase in website traffic
- Reduced spend on agents fees from £80k > £20k
- Generated £5 return for every £1 spent
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When choosing suppliers to work with, we look for people who deliver results based on specific objectives. Not only has Fleek got the ability to deliver this, the transparency of their work also gives us real confidence. We will continue to use Fleek on more and more of our projects moving forward.
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