Simple SEO New Year Resolutions to Increase Success in 2014
Did you make New Year’s Resolutions? Eat less; Be more organised; Go to the gym more often? They’re all good intentions, but more often than not they’ve fallen by the wayside by February!
Instead, why not make some SEO resolutions that could really increase your success online? These can be simple to implement, and once you see the results, you’ll be motivated to keep them up! Here are a few ideas to get you started:
Less is more
When you’re trying to lose weight, you might opt for smaller portions of better foods. Applying the same concept to your online content can be a good thing.
While a large amount of high quality content is fantastic, it isn’t often possible if you’re a busy business owner. But don’t skimp and fill up on rubbish: A small portion of fresh, high quality content will do your brand far more good than an overfull plate of processed waffle.
Whether on social networks, your blog, or your main site – fresh, relevant and interesting content will increase engagement levels and improve your reach. Produce content your audience will want to share!
Update more often
Going to the gym once every three months is not going to make a great deal of difference to your waistline. In the same vein, however high quality your web content is, if you’re only posting once every few weeks, it won’t do your brand much good.
The internet is an immense, fast moving platform, and to maintain your digital presence, to keep yourself on your target market’s radar, you need to be making the effort to reach out at least once a week, but probably more.
Never let your networks sit dormant for more than a few days. If you have no new content to publish, link to something old that is still relevant, invite comment on a previous article, encourage conversation about a current event. Don’t let the audience you’ve worked so hard to build forget that you exist.
If you’re pushed for time, look at utilising a tool to schedule updates ahead of time to ensure your profiles are constantly up to date.
Try something new
They say ‘a change is as good as a rest’, and the same can be very true when it comes to boosting your brand online. If you want to inject a new lease of life into your marketing, or simply build your existing audience, try adding a new platform to the mix. Pinterest continues to gain steam rapidly, so if you’re not using it yet, perhaps look at how it could benefit your site.
Have you created a business profile on Google+ yet? If you’ve never created a LinkedIn profile, do it now, connect with your existing customers and find new ones. If your business has a physical presence as well as an online one, investigate FourSquare so that your customers can ‘check in’ and help spread the word about where you are. The possibilities are endless, and investing the time to explore just one new avenue can pay dividends.
Keep in touch
How many friends or colleagues or even family members do you only catch up with over the festive period? And how often do you promise yourself to make more effort to keep in touch in the New Year? Of course we lead busy lives and it’s not always easy, but it is important and worthwhile. The same goes for your customers online!
Resolve to make more effort to converse with them – to reply to their comments on your blog, to engage with them on a personal level on Facebook, even just an occasional reply to something they’ve tweeted which isn’t business related can make them feel valued and make your brand look like one which cares, and which is interested in its customers. That’s never a bad thing!
Making a dent on your reading list is always a popular New Year’s resolution. Yet most of us still have a pile of unopened paperbacks, or a Kindle full of downloaded but as yet unread novels to get through.
Reading can also be very beneficial to your online business. Subscribing to blogs or news feeds within your industry can help you stay updated and aware of changing trends, new legislation or just enable you to keep an eye on the competition.
Taking the time to read up on the latest Google guidelines for webmasters or the latest tips and tricks for Social Media success can be invaluable in helping you maintain and grow your brand online.
It can be time consuming to visit all the relevant sites you want to keep up to date with individually, so look at adding their RSS feeds to your choice of reader, or perhaps subscribe to their updates by email so that you never miss what’s new.
Of course the fact you’re reading this is a fantastic start, so make sure to subscribe to this blog and you’ll receive tips and ideas every week direct to your inbox!