Leeds Business Week Day Three: Wednesday 25 September
My Wednesday at Leeds Business Week 2013 commenced at The Carriageworks for the Festival of Business! networking session, where I bumped into the guys from Kaltech again – great to catch up.
The first seminar I went to was with Ian Harris from Search Laboratory. During his talk on ‘Search engine ecosystem: increase your ROI’, he talked about some of big brands and how they make the most of their campaigns. He touched on a topic I have been thinking about for a while now: that SEO nowadays is nothing more than good PR. I’m going to cover this in detail in another blog some time.
Next seminar was by Helen Bissett and Cassandra Parkin, H&H Communications, on the topic of ‘Executive decisions’. This was a brilliant seminar all about employee engagement. Their point was if an organisation has to cut 50% of jobs (similar to what has happened to Leeds City Council), what should they do to keep the remaining employees engaged and positive about the future? They might consider increased pay or training. But actually, employees often just want to be kept in the loop and so investing in getting the CEO blogging and answering all their questions would work.
As well as the great content, the H&H session was just really good fun and really engaging. We played games, there were free chocloates, round tables so we could interact, multiple choices quizzes. It was one of the best sessions I’d been to all week!
The next session I went to was on ‘How hackers target you and why’ and was led by The Agenci with BSI. What can I say – some pretty scary stuff! I came away a bit worried and with some actions for my ‘to do’ list, including looking at Apple T&Cs and Facebook T&Cs.
I was also delighted to meet in person Stuart Barker – we’d been in contact online for a while now, commenting on each other’s blog etc, but it was great to put a face to the name!