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Write a digital marketing plan in a day: October digital masterclass
October 18, 2016 @ 9:30 am - 4:30 pm| £197 + VAT
Write a digital marketing plan in a day – and understand how to implement it!
- Are you a business owner or leader who wants to review and develop your online marketing but never seems to have the time?
- Do you struggle to keep on top of all the new digital technologies and platforms, or which you should be focusing on?
- Do you need a digital marketing plan that you can take away and implement tomorrow?
Led by digital strategist Jonny Ross (one of Yorkshire Business Insider’s 2016‘42 under 42’), this one-day digital marketing masterclass gives an overview of all the main digital channels and social media platforms, explaining how to use them and exploring which ones are best to reach different target audiences.
With advice and techniques that apply to both B2B and B2C markets, this masterclass covers blogging, onsite and offsite search engine optimisation (SEO), and email marketing; with Jonny’s unique insights on all the major social media platforms, including Twitter, LinkedIn and Facebook.
The course examines the importance of blogging, how it is core to any good digital strategy, and how it links in with an organisation’s wider PR and communications strategy. It explains the basics of SEO and how blogging and other social media activities and platforms benefit your website’s SEO.
It also touches upon some of the other social media platforms that are useful for engaging with SMEs, including Instagram, Google + and YouTube.
Upcoming workshops on the following dates:
- 12th July 2016
- 7th September 2016
- 18th October 2016
- 30th November 2016
Feedback from the May 2016 course:
“I’ve attended a number of digital marketing courses and this has been the most useful and practical. Jonny was a very good trainer, very knowledgeable.”
– Samantha Agnew, Everyday People
“Really helpful and has given me the confidence to do more. It was informative, interactive and I learnt a lot. I have been able to put into practice the things I was worried about doing and have a better plan. Jonny was really engaging and helpful.”
– Emma Hindle, Icon Office
“A well-paced workshop that kept me interested and helped me gain a better understanding of ways I can impact social media usage for a brand. I will use what I have learnt to manage the brand’s social content more proactively.”
– Jacob Arundale, Focus Online Management
“Knew very little prior to coming, great course, even if I don’t do this myself, glad I have an understanding when employing the services of others. The workshop was great – informative and understandable. Jonny was easy to listen to, he listened to us, and it was a very relaxed atmosphere – the workshop exceeded my expectations.”
– Paul Rock, The Letting Company