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University of York Reviewing and re-setting your marketing strategy & activity during the COVID-19 outbreak
April 28, 2020 @ 2:00 pm - 3:00 pm
Reviewing and re-setting your marketing strategy and activity during the COVID-19 outbreak, one hour live course, via Zoom, presented by Jonny Ross.
Time to take a step back, review your products, services & customers and drive sales.
A crisis creates a big shift in how and what people buy. You need to make sure you come out of the crisis stronger and in the lead.
Review products, services & customers and drive sales
Putting a marketing plan together
Setting marketing objectives and goals
Come with your business objective/goal.
Using the SMART process, try to define your business goal before you arrive.
Interactive, bring questions!
Be strategic with your marketing
Spend time in the right places
Speak your customers language
Learn how to put a marketing plan together
Learn how to set yourself marketing objectives and goals