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Strategic Marketing in 2019 at The University of York

January 21, 2019

| £225 + VAT

logoooIntroduction

Led by digital strategist Jonny Ross (one of Yorkshire Business Insider’s ‘42 under 42’), this one-day digital marketing strategy masterclass gives an overview of all the main digital channels and social media platforms, explaining how to use them and exploring which ones are best to reach different target audiences. You will learn and implement practical skills tailored to your business.Led by digital strategist Jonny Ross (one of Yorkshire Business Insider’s ‘42 under 42’), this one-day digital marketing strategy masterclass gives an overview of all the main digital channels and social media platforms, explaining how to use them and exploring which ones are best to reach different target audiences. You will learn and implement practical skills tailored to your business.

Course Content

  • Setting goals and objectives
  • How SEO and PR meet
  • Understanding the power of LinkedIn
  • Hashtags, Lists and Engagement with Twitter
  • Making news and website content more social ready
  • Email Marketing, how not to annoy people, and get clicks
  • Planning, scheduling & calendars
  • Apps to save time and make it easier

Course Benefits

  • Being strategic with your marketing
  • Learn how to build trust
  • Getting the most out of LinkedIn
  • Ensuring your target audience find you in google

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