Social Media Masterclass with Jonny Ross at Ramside Hall – Durham Business Growth

Social Media has become one of the most trusted forms of Marketing over the last decade, but how do we know we are reaching not only the most potential customers, but also the right ones? This Social Media Masterclass will cover some of the basics of social media usage, how to extend your market reach and how to make the most of your chosen platforms.

The conference will feature specific sessions on LinkedIn, AI in Social Media and email marketing created with SMEs in mind. Our expert speakers will share their knowledge and experience with Social Media, focussing on best practices and hints and tips to take your online presence further.

Click here to book

Our speakers on the day will be:

Norma Foster – Foster Conscious Business

LinkedIn Breakthrough – Stay Authentic, Save Time and See Results

How much time do you spend on LinkedIn making connections and having conversations that go precisely nowhere? Time is precious and although you know the power of LinkedIn, you’re still not getting from Good to Great.

A really great LinkedIn profile can make all the difference between winning that sale or not. Norma’s practical and pragmatic approach will help you:

· Make a Great First Impression with an On-Brand, Highly Effective LinkedIn Profile

· Profile and Target Your “A-List” Clients

· Raise Your Visibility and Reputation as the Go-To Expert in Your Field

· Generate Enough High-Quality Connections and Leads

· Get Leads to Convert More Quickly

· Never Worry About Your Marketing Taking Up Too Much Time

Norma has been an avid user of LinkedIn since 2006 and has worked with many hundreds of businesses to help them use LinkedIn more effectively and get the results that they deserve.

Norma will share the best strategies for 2025, and you’ll leave with a clear action plan and plenty of tips and tactics to make next year your best ever on LinkedIn.

Caroline Wilson – Hot Toddi

AI for SMEs – What is it all about?

AI for small business what is is all about & can it really solve all my social media struggles? Uncover the useful tools which can support your social media with Caroline Wilson from Hot Toddi who over the past 10 years has worked with small businesses training them in social media. We will explore how & when AI can used to support your social media activity. What to look out for & how to keep your content authentic.

Jonny Ross – Fleek Marketing

Email Marketing & AI Automation – Turning Contacts into Sale

Join Jonny Ross of Fleek Marketing to explore how email marketing, automation, and AI can be powerful tools for driving sales and nurturing leads. This session covers:

· Crafting effective, AI-enhanced email campaigns

· Automating cold email outreach to connect with new leads

· Boosting open and click-through rates using AI-driven personalisation

· Avoiding spam filters with best practices

· Tracking campaign success and ROI

Ideal for business owners and marketers, this session provides practical strategies to enhance email marketing with the latest AI and automation tools for measurable results.