Running brilliant digital campaigns: Monitoring and measuring success with Google Analytics

Learn the vital techniques you need to take your digital marketing strategy to the next level!  

• Are you already running digital marketing campaigns but want to understand how best to analyse the results?
• Do you want to better understand the power of web analytic platforms such as Google Analytics – and how to extract and report on relevant data?
• Do you want to challenge your agency and make sure you are asking them the right questions?
• Are you under pressure to justify your digital marketing expenditure or want to put together a business case for increased budget – and looking for stats to illustrate your impact?

Led by digital strategist Jonny Ross (one of Yorkshire Business Insider’s ‘42 under 42’), this one-day digital marketing masterclass covers techniques for monitoring and measuring the success of digital marketing campaigns, exploring essential tools like Google Analytics and how they can be used for optimising campaigns.

This course is a useful next step for attendees of Jonny’s Social Media & SEO Masterclass (write a digital marketing plan in a day). If you want to learn how to use the main digital channels and social media platforms and develop your social media strategy, we advise booking on the Social Media & SEO Masterclass first.

If you already have a strategy but want to focus in on reporting and improving your results, then this new course is for you.

For more information click here.