Google Ads – How to get a return on investment (Beginner & Intermediate) with #OneYorkshire
March 24, 2021 @ 9:00 am - 10:00 am
Join Jonny Ross for a 1 hour interactive webinar!
This webinar will look at how Google Adwords (PPC) can be used strategically to power growth and how to track ROI and performance of a website. Delivered by Jonny Ross, this session will help with understanding the steps needed to design your google ad campaigns.
– Understand the role of Pay per Click in the search marketing landscape
– Develop and implement PPC campaigns that increase high quality clicks and raise Quality Scores
– Craft highly effective PPC ads that encourage click-throughs while continuously testing
– Develop a bid management strategy to maximise high quality visitors and minimise costs
– Identify, measure and act upon the KPIs that will help you boost your PPC performance
– To increase ROI
– To be more strategic with marketing decisions
– Bidding strategies
– Quality Score
– Selecting keywords
– Creating Ads
– Tracking & Reporting