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Email Marketing – creating engaging campaigns with Digital Drive County Durham THRiVE

December 9, 2020 - December 10, 2020

– Email Basics
– Email Best Practices
– Technical Considerations
– Building your audience
– Killer subject lines
– Visually Strong Design
– Landing Pages
– Tracking / Measuring ROI
– Examples
Aimed at giving you the best practices and turning your contacts into sales, this workshop will focus more on the strategy and tips that make your emails land in inboxes, get opened, and more so get clicked! This isn’t “how to set up mailchimp”, this IS going to make you think of the key ingredients to ensure your emails rock!
Full of technical insight and best practices, this workshop will look at how email marketing can be used strategically to power growth and how to track ROI and performance of a marketing campaign. Delivered by Jonny Ross, this session will help with understanding the steps needed to design your email campaigns, teaching you practical and useful tips which you can implement straight away!
Learn how to get your emails opened, clicked on and kept out of spam!
Part of:

Ensure your marketing strategy is 2021-ready

Wednesday 9th December, 10AM – 3.30PM

Now more than ever your marketing needs to be agile and innovative order to reach both new and existing customers.

The marketing landscape is always changing with new trends, technologies and channels just around the corner. To stay ahead of the game in 2021, your strategy needs to be highly flexible. By attending THRiVE you’ll learn to do exactly that!

By attending you’ll learn to:

  • understand what your customers want in 2021

  • use new tricks and tactics

  • drive more sales through your website, email and social

  • how to use your customers as brand ambassadors

  • understand your customer experience

  • pivot to the most relevant platforms and mediums

  • adapt your products, services and offers to meet shorter-term goals

  • edit key messages, company cultures

  • work to suit customers and employees in an ever-changing climate

And so, so much more…….


December 9, 2020
December 10, 2020
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