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Digital Transformation in Sales and Marketing eLearning Course Singapore

February 8, 2021 - February 9, 2021

International event, hosted in Singapore.

Build solid relationships online, ensuring client satisfaction and repeat business

Major Benefits of Attending:

  • LEVERAGE advanced digital tools and methods in the sales
    cycle and acquire more relevant leads
  • UNDERSTAND the importance of personalized, quality
  • DEVELOP a fully integrated selling strategy
  • ENHANCE your social presence to influence buyer decisions
  • APPLY social selling tools to increase online sales conversions
  • BUILD stronger customer engagement and shorten the sales cycle
  • UTILIZE CRM and sales intelligence tools to boost customer loyalty and retention


Why you Should Attend?

This 2-day course will equip delegates with the practical skills and confidence to engage with customers and generate new business by exploiting free and easy to use social media channels and digital tools. Sales professionals who use Social Selling outperform salespeople who use old sales methods. Traditional sales and marketing methods such as cold calling and direct mail are losing effectiveness.


Who should attend?

This course is designed for Directors, CEOs, Head of Departments, and Managers of:

    • Marketing
    • E-Commerce
    • Customer Insight
    • Analytics & Modelling
    • Online Marketing/Strategist
    • Digital Strategy
    • Omni-Channel Retail
    • CRM


Workshop Overview

In the first decade of the 21st century, B2C companies learned that consumers had taken charge. They demanded less hype and more information. Tellingly, consumers started completing more than 70% of their shopping process before allowing a salesperson to even speak to them.

Today, the sales revolution that began with B2C is changing the way B2B buyers make decisions. After all, B2B buyers are consumers, too. And they are demanding more value and less hype in their B2B purchase relationships.

B2B sales teams now have a stark choice. Learn to reach the modern B2B buyer the way they want to be reached or stick with what you’ve been doing. It’s a choice as basic as success or stagnation.

A lead developed via social media is seven times more likely to close and while social media isn’t all about selling, social selling can work for your business with a strong strategy in place. This half day course will show you how to develop that strategy and navigate the social media buying journey of a customer. Learn how to listen to conversations about your brand and product, engage customers through social media advertising and convert these into leads and sales. Most importantly, you’ll learn how to measure your ROI to make sure that social selling is working for you.

Our Social Selling course is aimed at individuals and companies who want to maximise their social media presence to generate leads and sell online through their social media channels.



FDB 1696 Digital Transformation in Sales and Marketing e-learning latest


February 8, 2021
February 9, 2021
Event Category:


Webinar Online


FDB Events Singapore