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Digital Drive Social Media Festival

October 7, 2021

| Free

Jonny is hosting this event as well as chairing a panel and doing a workshop on How SEO and Social Media work hand in hand!

The Digital Drive Social Media Festival is back for 2021 – and this time we are live!

Carefully created to help ambitious entrepreneurs and marketing teams take the next steps with their social media. The event will be packed full of helpful advice from our expert line-up of business leaders, industry experts and thought-leaders.

By attending you’ll get all the latest tips, tricks and advice to make it easier for you to design and implement a winning social media strategy by helping you to: grow your following, build communities, utilise paid advertising, get results from video, how SEO and Social Media Work Hand in Hand, optimise your website and stay up to date with new platforms like Tik Tok and Clubhouse.

This is also one of your biggest opportunities to meet face-to-face with your peers, to see old friends and to forge new valuable connections with fellow entrepreneurs and marketeers in County Durham.


08:45 – 09:15

Registration & Networking

Get to know each other and create new business opportunities.

10:35 – 11:35 (Room 1)

Power Up Your Paid Social Media – Natalie Eminae

Focusing on best practice for driving a clear ROI, social media marketing guru, Natalie Eminae, will talk you through how to power up your paid social media.

She will cover:

  • Establishing a successful social media sales funnel

  • Identifying and targeting “active in the market” customers

  • Creating content that converts

11:45 – 12:45 (Room 2)

Using Live Audio to Boost Your Content Marketing –  Roger Edwards

Marketing strategy, content, and social media expert, Roger Edwards, will talk through how to put together a successful live audio campaign that may become the centre piece of your content marketing. This includes:

  • Coming up with the big idea for your show

  • Preparation for going live on Clubhouse and Twitter Spaces

14:25 – 15:25 (Room 2)

A Master Class in TikTok & Instagram for Your Brand & Business – Bilal Jogi

Come and join the talk on how Tik Tok & Instagram can build your brand & business with Bilal Jogi CEO and Lauren Hickey Social Media Manager of one of the UK’s leading Social Media Performance Agencies – lipstick. Learn how to:

  • How to use influencers & giveaways to promote your brand

  • How brands use the platforms for business growth

09:15 – 09:20

Welcome – Host: Jonny Ross

Having worked in business management for 22+ years, Jonny understands the needs of business owners. An established SEO, social media speaker & trainer – Jonny was recently listed as one of  Business Insider’s “42 under 42” business leader rising stars!

10:35 – 11:35 (Room 2)

Getting Results From Your Video Content – Issy Howell

Professional video marketing expert, Issy Howell, will show you how to actively utilise video content to achieve your business goals.

You will learn how to:

  • Optimise your videos for various platforms

  • Communicate effectively with different audiences

  • Translate your needs to video production companies

12:45 – 13:15

Lunch Break & Networking

Get to know each other and create new business opportunities.

14:25 – 15:25 (Room 1)

The 7 Habits of Highly Successful LinkedIn Users – Norma Foster

If you want to know what really works on LinkedIn but are short on time, then this is the session for you!

Norma Foster will be sharing great examples of how to:

  • Create an outstanding profile that makes a great first impression

  • Post content that delivers great results, minimum effort & maximum return

  • Have personal and productive interactions with people on LinkedIn

09:20 – 10:15

How to effectively build social media strategies into your business – Kylie Dixon

Kylie (founder of The Northern Lass Lounge) will show you how to effectively build social media strategies into your business. Giving top practical advice & guidance which will help you:

  • Grow a following

  • Build important communities

  • Increase demand

11:45 – 12:45 (Room 1)

How SEO and Social Media Work Hand in Hand – Jonny Ross

Digital strategist Jonny Ross reveals how to use your social media activity to boost your SEO ranking and drive traffic to your website.

He will help you to:

  • Increase the impact that your social media activity has on SEO (and vice versa)

  • Effectively use keywords in your posts to boost SEO

  • Understand the importance of building popularity, engagement signals and ranking signals – and their relationship with search engine rankings

13:15 – 14:15

How To Generate Sales From Your Digital Marketing – Claire Daniels

CEO of Trio Media, Claire Daniels, will discuss how to optimise your online marketing campaigns and your website to drive more sales.

She’ll cover: ​

  • Why now is the time to get into video

  • Optimising your social platforms for success

  • Free resources you can use to skill up on digital marketing

15:40 – 16:40

Social Media Marketing – What are my next steps?

You’ll have taken in a lot of information from the workshops today, are you thinking what are my next steps? What do I need to prioritise in the next 30 days?

Then join our host Jonny Ross and 3 of our expert speakers Bilal Jogi from Social Lipstick, Roger Edwards from Roger Edwards Marketing and Norma Foster who can guide you on what are your priorities going forward for your social media plan.

You’ll then have the opportunity to ask them questions on your own business and how different social media platforms can help you do more and go further.


October 7, 2021
Event Category:


We Are UMI
0191 716 1000
View Organiser Website


Ramside Hall
Durham, DH1 1TD United Kingdom + Google Map
View Venue Website