Create Your Digital Marketing Plan: Practical Steps for Small Businesses and Entrepreneurs – Harrow Digital Bootcamp

Harrow Digital Bootcamp. This bootcamp is for residents and/or businesses based in Harrow. The main objective of the bootcamp is to support small businesses and entrepreneurs in starting to sell online and improving their social media skills.

Session Description:

In this interactive session, Jonny Ross, Founder of Fleek Marketing, will guide you through the essential steps of creating an effective digital marketing plan. Whether you are new to digital marketing or looking to refine your strategies, this session will provide you with actionable insights and practical tools to enhance your online presence and drive business growth. You’ll learn about various digital marketing methods, discover free tools to improve your digital marketing, and leave with a clear, strategic plan tailored to your business needs.

Key Takeaways:

1. Understanding Digital Marketing Plans:
   • The importance of a digital marketing plan.
   • Steps to create a comprehensive and effective plan.
2. SMART Goals and OGSM Framework:
   • How to set Specific, Measurable, Agreed, Realistic, and Timely (SMART) objectives.
   • Using the OGSM (Objectives, Goals, Strategies, Measures) framework to structure your plan.
3. Digital Marketing Methods:
   • Overview of various digital marketing methods, including social media, SEO, email marketing, and content marketing.
   • Identifying the most suitable channels and tactics for your business.
4. Free Tools for Digital Marketing:
   • Introduction to free tools that can enhance your digital marketing efforts.
5. Creating Actionable Strategies:
   • Developing strategies to achieve your marketing goals.
   • Measuring and adjusting your strategies based on performance data.