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business.connected Digital series: Social media advertising top tips and tricks

June 22, 2023 @ 10:00 am - 11:45 am

In this free business.connected webinar, discover how to grow your business with social media tips and tricks! Join us as our two highly regarded speakers reveal their most valuable advice on all things social media.

Key takeaways from this session:

  • How to identify and analyse your audience’s demographics, interests and behaviours
  • Effective techniques for creating attention-grabbing headlines, engaging visuals and persuasive ad copy
  • How to optimise the customer journey so you can increase conversions and achieve your desired outcomes.


In this dynamic event, Jonny Ross will explore the essential elements that can make or break your social media advertising campaigns. With a focus on maximising your reach, engagement, and conversion rates, this seminar will equip you with practical strategies to enhance your online presence and drive meaningful results.

Key Takeaway 1: Who is your audience?

Understanding your target audience is paramount to successful social media advertising. Learn how to identify and analyse your audience’s demographics, interests, and behaviors. Discover valuable insights into their motivations and preferences, enabling you to tailor your campaigns specifically to their needs. By honing in on your audience, you can optimise your ad targeting, increase relevance, and boost overall campaign performance.

Key Takeaway 2: What is your messaging? 

Crafting compelling and impactful messaging is crucial in capturing your audience’s attention amidst the vast sea of social media content. Discover effective techniques for creating attention-grabbing headlines, engaging visuals, and persuasive ad copy. Explore the power of storytelling and learn how to communicate your brand’s unique value proposition in a concise and memorable way. By mastering the art of messaging, you can establish a strong brand identity, foster customer loyalty, and drive conversions.

Key Takeaway 3: What journey will you take them on? 

Beyond capturing attention, successful social media advertising involves guiding your audience on a captivating journey that leads to conversion. Explore various customer journey models and discover how to map out the stages your audience goes through from initial awareness to final action. Learn how to align your messaging and content with each stage of the journey, providing your audience with a seamless and engaging experience. By optimising the customer journey, you can maximise conversions and achieve your desired business outcomes.

Don’t miss this opportunity to gain valuable insights and practical strategies for elevating your social media advertising game. Join us at the seminar and unlock the potential to connect, engage, and convert your target audience like never before.

Speaker timings: 

  • 10:00 – 10:05 – Host introduction 
  • 10:05 – 10:50 – Speaker 1: Rhea Freeman 
  • 10:50 – 11:10 – Break 
  • 11:00 – 11:45 – Speaker 2: Jonny Ross 
  • 11:45 – Event ends 


June 22, 2023
10:00 am - 11:45 am
Event Category:


Enterprise Nation
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Webinar Online