Ad:Venture – How to plan and launch a successful website – June 2024

Workshop Topic: Planning and Launching a Successful Website

Theme: Marketing the Business

Description: In the digital age, a website is more than just an online presence; it’s the cornerstone of your digital marketing strategy. Join Jonny Ross, a seasoned digital strategist, for a comprehensive session on planning and launching a successful website that not only meets your business needs but also drives growth and customer loyalty. This workshop will cover:

• Website Essentials: Understanding the fundamental reasons for having a website and its role in your business growth.
• Audience Identification: Techniques for identifying your target audience and creating detailed personas to guide your content strategy.
• Content Strategy: Developing a content plan that engages your audience and reinforces your brand.
• Setting Objectives: Defining clear objectives for your website and establishing measures of success.
• Design and Branding: Insights into effective website design, branding, and the importance of consistent calls to action.
• Competitive Analysis: Learning from competitors’ websites to refine your own web strategy.
• Technical Considerations: Navigating CMS options, website functionality, integrations, and understanding hosting, usability, and accessibility.
• Engagement Features: Utilising animations, transitions, and ensuring optimal website speed for a dynamic user experience.
• Compliance and Security: Addressing GDPR & Accessibility requirements, security concerns, and the use of popups.
• SEO and Social Media: Optimising your website for search engines and social media to maximise visibility and engagement.
• Marketing Your Website: Strategies for effectively marketing your website to reach a broader audience.
• Analytics and Testing: Leveraging tools like Google Analytics and Hotjar for website testing, tracking, and optimisation.

Outcomes for Attendees: Participants will gain:

• A holistic understanding of the website planning and development process.
• Practical strategies for creating a website that aligns with their business goals and audience needs.
• Insights into the latest trends and best practices in web design, content strategy, and digital marketing.
• An actionable plan for launching and managing a successful website.

Post-event, attendees will be supported with an action plan template, enabling them to translate the workshop insights into concrete steps for their website project, ensuring immediate applicability and sustained impact.

This workshop is ideal for business owners, marketers, and digital strategists looking to leverage their website as a powerful tool for business growth, brand reinforcement, and customer engagement.