Ad:Venture : Email Marketing – Turn contacts into Sales – July 2024

Workshop Topic: Email Marketing – Turn Contacts into Sales

Theme: Marketing the Business

Description: Unlock the potential of email marketing as a powerful tool for business growth in this engaging workshop led by Jonny Ross of Fleek Marketing. Discover how to strategically leverage email marketing to nurture leads, drive sales, and measure the ROI and performance of your campaigns. This session will cover essential aspects, including:

• Designing Effective Campaigns: Learn the steps to craft compelling email campaigns that resonate with your audience.
• Maximising Open Rates: Uncover the secrets to creating subject lines and content that entice recipients to open your emails.
• Enhancing Click-Through Rates: Discover strategies to make your emails actionable and clickable, driving traffic to your website.
• Avoiding Spam Filters: Gain insights into best practices that keep your emails out of the spam folder and in front of your audience.
• Tracking and Measuring Success: Understand how to use analytics to track the performance of your email campaigns and calculate their ROI.

Outcomes for Attendees: Participants will leave the workshop with:

• A solid foundation in the principles of effective email marketing.
• Practical tips and techniques to immediately improve their email marketing efforts.
• Strategies to design, implement, and measure successful email campaigns.
• The knowledge to turn email contacts into valuable sales opportunities.

This workshop is ideal for business owners and marketers looking to harness the power of email marketing to engage their audience and drive growth. With Jonny’s expert guidance and practical advice, attendees will be equipped to elevate their email marketing strategy and achieve tangible results.