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Ad: Venture Marketing Workshop – Bradford Dec 18

December 13, 2018 @ 9:30 am - 12:30 pm

| Free
  • Have you just started your business and want to ensure you have the correct marketing strategy in place?
  • Do you struggle to keep on top of all the new digital technologies and platforms, or which you should be focusing on?
  • Do you need a marketing plan that you can take away and implement tomorrow?

Led by digital strategist Jonny Ross (one of Yorkshire Business Insider’s ‘42 under 42’), this 3 hour marketing masterclass gives an overview of all the main marketing channels and social media platforms, explaining how to use them and exploring which ones are best to reach different target audiences.

 

Course contents

Ensuring the delegates understand the basics for example, Marketing Principles ( the 7 P’s), Types of contents, Market segmentation and target audience and The Customer Life Cycle.

With advice and techniques that apply to B2B markets, this masterclass covers offline marketing, blogging, onsite and offsite search engine optimisation (SEO), and email marketing; with Jonny’s unique insights on all the major social media platforms, including Twitter, LinkedIn and Facebook.

The course examines the importance of blogging, how it is core to any good marketing strategy, and how it links in with an organisation’s wider PR and communications strategy. It explains the basics of SEO and how blogging and other social media activities and platforms benefit your website’s SEO.

It also touches upon some of the other social media platforms that are useful for engaging with SMEs, including Instagram, Snapchat, Google + and YouTube.

  • Jonny gets 30% of our new business directly from LinkedIn. Find out how he finds, approaches and converts prospects on LinkedIn
  • His blog was awarded ‘Best online marketing blog’ 2015,2016 and 2017 [FitSmallBusiness] alongside the likes of Harvard Business Review, the Moz Blog and Social Media Examiner. Discover how to create your own popular blog, write attention-grabbing blog posts and build a pipeline of potential new customers to convert.

Expect lots of takeaway tips and tricks that are easy to implement and can achieve the best/quickest results.

Course delivery

The course is delivered through a combination of seminar and presentation style learning.

Throughout half day we will be working on a personalised plan so that every delegate will walk out the room with a clear strategy that is actionable immediately.

Outputs

This course gives practical tips and advice on how to:

  • How to launch a brand new website/business into Google
  • Use blogging and social media to improve the Google ranking of your website
  • Set up the technical aspects of your website to increase its Google ranking
  • Use LinkedIn and Twitter to find new customers or clients, develop relationships and win new business
  • Set up and manage a blog and write an engaging and effective blog post
  • Be strategic on social media, including how to set goals and measure success – you will go away with a clear plan to implement in your business immediately

By the end of the course, delegates will:

  • Understand how different social media platforms can be used strategically to build relationships and win business
  • Have a good understanding of the impact of offline marketing, blogs, Twitter, LinkedIn and Google+ on website search engine rankings (SEO)
  • Understand which social media platforms are right for your business and how to use them effectively
  • Feel comfortable using social media and understand the correct social media etiquette
  • Go away with a list of useful marketing tips and tricks that they can implement straight away in their business

Details

Date:
December 13, 2018
Time:
9:30 am - 12:30 pm
Cost:
Free
Event Category:
Website:
http://ad-venture.org.uk/events/

Venue

Bradford Chamber of Commerce
Devere House, Vicar Lane
Bradford, BD1 5AH

Organiser

Ad:Venture
Phone:
0845 524 0210
Email:
support@ad-venture.org.uk
Website:
http://ad-venture.org.uk/

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