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Viral Videos

The power, influence and reach of YouTube and viral videos have exploded over the last few years. The rise of the vlogger  has seen popular YouTubers getting millions of hits on their videos, with millions of subscribers eagerly watching and …

YouTube is the second most widely used search engine after Google, and with 300 hours of video content uploaded every minute , YouTube is only growing bigger with each passing year. With such an appetite for video consumption, the opportunities for …

On Tuesday 24 March I will be speaking at the Conference and Hospitality Show 2015 on how to increase engagement through video and blogging. In my workshop, I’ll explain how to create attention-grabbing videos and blogs that will: boost your …

It doesn’t seem like five minutes ago that I was reviewing last year’s Christmas adverts and virals videos. This year everyone has raised their game, adding extra sparkle, love and laughter to their mini films showcasing their goods and entertaining …

Autumn is upon us. Halloween is just around the corner. The shops are full of ghoulish goodies, skulls, vampire teeth, skeletons and bats.  It can only mean one thing… Spooky, scary, seasonal advertising campaigns for Halloween! Let’s take a look …

I have been watching BBC2’s The Fixer. If you’re not familiar with the show, expert “fixer” Alex Polizzi (perhaps most famous as ‘The Hotel Inspector’) works with struggling businesses to help them them troubleshoot, change their approach and achieve business …

Advertising in summer can be a tricky business. As soon as the good weather kicks in most people want to be outdoors, in their gardens, in the park, camping or at the beach. So how do companies go about reaching …

In January last year, I ran a social media and blogging workshop for wedding industry professionals, alongside One Life Wedding founder, Laura Nalty. This year, I have been planning my own! This weekend, I am over the moon to be …

This is the third blog post in a three-week series on social media marketing for charities. In week one, we looked at how to create an integrated social media strategy. Last week, we moved on to talk about some of …

Happy New Year! Hope you all had a great holiday and are refreshed and ready for a great 2014! I’ve talked a lot about video content and video blogging recently, and that’s because of its power as sharable content. So …

I have heard it said that the Christmas season hasn’t arrived until we hear the familiar Coca-Cola jingle ‘Holidays are Coming’ makes an appearance… And 2013 has not disappointed when it comes to the annual Christmas adverts and viral videos …

Regular users of YouTube will have noticed that the second most popular web search facility after Google has had a makeover. The new YouTube design and navigation changes have been in effect since the end of last year, sparking great …

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