Social Media

We hope you all had as brilliant a time as we did at this year’s Leeds Business Week, run by The Yorkshire Mafia. It was another successful week for everyone involved – to top it all off we won a …

With $35.98 billion expected to be spent on social media advertising by 2017, and 72% of advertising agencies claiming online advertising is possibly more effective than traditional advertising, the future of advertising reach looks to be a retweet, a share, …

Pinterest is more than just a platform to share images of exotic locales and gourmet dishes; it can also be a valuable marketing tool. Pinterest drives more referral traffic than other social media, and is an easy way to showcase …

October is a busy month for business networking events in Yorkshire. Today sees Yorkshire business leaders and professionals gather in Harrogate for the annual Brand Yorkshire conference. If you’ve missed the boat for Brand Yorkshire, do not fear! Later this …

In this age of communication and information, a strong social media presence is crucial for a business to stand out and achieve a sustainable competitive advantage. Social media can be utilised in an almost infinite amount of combinations, and skill …

Since the Instagram App was launched in 2010, it has seen rapid user growth, with more than a third of mobile users predicted to be using it this year. Instagram has stayed ahead of the game, adding more and more …

In last week’s blog we looked at millennials, why marketers want to engage them and how to get them. Millennials face a number of stereotypes, from selfish to digitally savvy. These stereotypes paint a picture of someone young, with their …

Savvy brands are now employing a range of multimedia marketing techniques to communicate with customers and reach out to a global audience in a way that would have been impossible twenty years ago. The most powerful PR campaigns nowadays are …

Can you cast your mind back to Monday 4th January? The first day back at work after the festive period for many, but it was also the day that we posted the first in a three part round up of …

Making the decision to promote your school through social media is a huge step. With the protection and safeguarding of students at the forefront of their minds, many school leaders worry about the risks. Through my talks and workshops with …

Social media is perhaps the greatest form of advertisement to ever grace the world of business. Traditional methods have become increasingly expensive and progressively less effective; many people no longer watch regular TV, and many still have DVRs to fast …

When I started working with jrc.agency on blogger outreach the thing that really stood out for me was that good PR and good blogger outreach have many of the same benefits for businesses and brands. In the digital world, the …